Shinsegae Casa Targets 2030... Adds New Color to 'Campo Mini'

Expanded Choices with Green, Blue, and Gray Added
Available Only at Gooddotcom and Naver Brand Store

Shinsegae Casa announced on the 30th that it has newly launched three new colors for the 'Campo Mini'.

New green color added to Shinsegae Casa's 'Campo Mini' [Photo by Shinsegae Casa]

Compared to the existing neutral tone colors, the addition of vivid green, blue, and gray colors adds vibrancy to spaces, expanding the range of choices. A Shinsegae Casa representative explained, "Our policy is to get one step closer to the demands of young customers who value individuality and personal taste."

'Campo' is a modular cloud sofa that allows free arrangement, and since its launch in July 2019, it has surpassed a cumulative sales volume of 340,000 units as of last month, making it a popular product of Casamia.

The Campo Mini is a product reflecting the needs of single-person households or the 20s and 30s generation who require efficient space utilization. Compared to the existing 'Campo Slim,' its width and length have been reduced by 20 cm. It boasts a comfortable and cozy seating experience with medium-soft firmness. It uses functional fabric from 'DAVIS,' which excels in water repellency and stain removal.

Sales of the Campo Mini in the first quarter of this year grew by 33% compared to the previous quarter. On Shinsegae Casa's online shopping platform 'Good.com,' it ranked first in sales last year, bringing in customer inflow effects.

The three new colors of Campo Mini are available at limited sales channels. Green is sold exclusively through Good.com, blue is available at Casamia's Naver Brand Store, and gray is sold both on Good.com and Casamia's Naver Brand Store.

A Shinsegae Casa representative said, "We will continue to expand the lineup by diversifying limited edition products, colors, and materials of Campo to actively target the increasingly segmented customer preferences according to lifestyle and interior trend changes."