Paris Baguette Officially Sponsors National Team Athletes Participating in the Paris Olympics

Korean Sport & Olympic Committee and Team Korea Sponsorship Agreement
Selected as Official Sponsor in Bakery Franchise Sector
Opening Popup Store at Jincheon Athlete Village to Support
Plan to Deliver Support Bread through Local Stores in France

SPC Group's flagship brand Paris Baguette officially sponsors the Republic of Korea national team 'Team Korea' participating in the 33rd Paris Olympics.

On the 30th, Paris Baguette announced that it signed a sponsorship agreement with the Korean Sport & Olympic Committee at the Jincheon National Training Center in Jincheon-gun, Chungbuk, attended by Huh Jin-soo, President of Paris Croissant, and Jang Jae-geun, Director of the National Training Center.

Paris Baguette signed a sponsorship agreement with the Korean Sport & Olympic Committee and the Republic of Korea national team, "Team Korea," on the 30th at the Jincheon National Training Center in Jincheon-gun, Chungbuk. Through this agreement, Paris Baguette plans to provide various support to help athletes maintain their best performance at the Paris Olympics in July. (From left) Jang Jae-geun, head of the National Training Center, and Heo Jin-su, president of Paris Croissant, pose for a commemorative photo at the signing ceremony.
[Photo by Paris Baguette]

Through this agreement, Paris Baguette will provide various supports to help Team Korea athletes maintain their best performance at the Paris Olympics, which opens on July 26. Additionally, until the end of 2028, Paris Baguette will have the rights to use ▲the Korean Sport & Olympic Committee emblem and official partner title ▲marketing promotions utilizing intellectual properties such as the emblems of the Korean Sport & Olympic Committee and Team Korea, the national team, and the character 'Dally.'

To commemorate the signing of the agreement, Paris Baguette opened a pop-up store at the Jincheon National Training Center for about 500 Team Korea athletes and coaching staff who are focusing on preparing for the Olympics. The pop-up store offered the best products selected through a pre-vote by the national athletes, including bagels, Insaeng cream bread, egg tarts, and salad wraps.

Since this Olympics is held in Paris, France for the first time in 100 years, Paris Baguette plans local support by delivering cheering bread and congratulatory cakes to Team Korea through its stores operating in Paris. In addition, it will conduct cheering promotions with customers through domestic stores and official brand channels.

President Huh said, "Paris Baguette is honored to be able to join Team Korea's wonderful journey starting with this Paris Olympics," and added, "We will spare no effort to actively support our athletes so that they can show great performance at this Olympics."