Dongwon F&B Launches Ultra-Convenient Bibimbap 'Yangban Bibimdeubap'

Room Temperature Instant Rice Blended with Domestic Rice and Various Natural Ingredients
Combining the Taste and Flavor of Korean Cuisine with Convenience, Plans for Overseas Expansion

Dongwon F&B's ultra-convenient bibimbap, 'Yangban Bibimdeopbap,' is a shelf-stable instant rice product made with 100% domestically grown rice and a variety of natural ingredients already mixed together. It is filled with the secret sauce of the premium Korean food brand ‘Yangban’ and various ingredients, allowing you to enjoy a rich flavor in every bite.

Yangban Bibimdeopbap is available in two forms, a container and a pouch, so it can be easily enjoyed anytime and anywhere, whether at home, office, or camping site. Based on a 700W microwave, the container type can be heated for 2 minutes and 30 seconds, and the pouch type for 1 minute and 30 seconds, making it ready to eat immediately. It can be stored at room temperature, making it convenient to carry and store.

Dongwon F&B plans to actively export Yangban Bibimdeopbap overseas, which is easy to store and cook while maintaining the taste and quality of Korean food, in line with the globally growing ready-meal market and K-food trends. To this end, the packaging features Yangban’s global BI (brand identity) with both Korean and English text.

The container type of Yangban Bibimdeopbap comes in three varieties: ▲Spicy Tuna Bibimbap ▲Bulgogi Bibimbap ▲Dolsot Bibimbap, while the pouch type includes three varieties: ▲Tuna Kimchi Bibimbap ▲Bulgogi Bibimbap ▲Jjajangbap. The container type includes a spoon and a separate sesame oil packet, allowing for a convenient and more delicious experience.

Yangban by Dongwon F&B, launched in 1986, is Korea’s first Korean food HMR (Home Meal Replacement) brand, embodying not only the essential values of Korean cuisine such as taste and dignity but also the value of convenience. The product lineup includes various side dishes such as Yangban porridge and gim (seaweed), rice, kimchi, soups and stews, jeokjeon (Korean pancakes), as well as traditional beverages like sikhye, sujeonggwa, omija tea, and snacks such as gim bugak (seaweed crisps).