Selected 180 Beauty Small Business Owners
Support Including Exclusive Planning Exhibitions and Marketing Strategy Training
Beauty platform Hwahae is launching a support project to help small business owners develop online sales channels and establish themselves in the market.
Birdview, the operator of Hwahae, announced on the 30th that it is recruiting beauty small business owners to participate in the 'Online Shopping Mall Sales Support Project' by the Ministry of SMEs and Startups and the Small Enterprise and Market Service. Hwahae plans to select 180 beauty brands and help the growth of beauty small business owners based on Hwahae's unique marketing know-how.
Selected companies will receive support for opening exclusive small business exhibitions and promotions such as discount coupons. Marketing strategy education will also be provided to increase sales and ensure successful market establishment. In addition, companies with excellent product competitiveness will be provided with Hwahae marketing programs worth a total of 20 million KRW free of charge.
Hwahae has participated as an executing company in the online shopping mall sales support project for three consecutive years since 2022. Last year, it helped expand sales channels by providing Hwahae Shopping store openings, exhibitions, and customized advertisements to about 150 brands.
The application target is companies holding a small business owner certificate among beauty brand companies. Recruitment is on a first-come, first-served basis through the Hwahae Business website.
Lee Woong, CEO of Birdview, said, "We will support beauty small business owners who have difficulties expanding online sales channels and promoting products to grow stably," adding, "We will continue to widely promote excellent small business brands to consumers and create a healthy beauty industry ecosystem."
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