[2024 Apartment Brand Awards] Hyundai Construction's Differentiation of Space as a 'Residence = Lifestyle Platform'

18th Asia Economy Apartment Brand Awards

Hyundai Construction's 'Hillstate' Grand Prize
'Lifestyle Leader' Brand Philosophy

At the 18th Asia Economy Apartment Brand Awards, the prestigious Grand Prize was awarded to Hyundai Engineering & Construction's ‘Hillstate’. This marks the second consecutive year the Grand Prize has been won. The brand philosophy of ‘Hillstate’ can be summarized as ‘Lifestyle Leader’.

As an apartment brand of Hyundai Engineering & Construction, a leading construction company representing South Korea, it embodies the commitment to play the role of a leader providing a new lifestyle beyond just a residential space.

To realize the unique value of Hillstate, Hyundai Engineering & Construction was the first in the industry to define residential spaces as a ‘lifestyle platform’. Through this, it delivers three values to customers: sophisticated living, diverse living, and comfortable living.

The brand philosophy of Hillstate is fully reflected in ‘Hillstate Gajang The First’, scheduled for occupancy in 2027. This apartment complex, located in Gajang-dong, Seo-gu, Daejeon, will be developed with 15 buildings ranging from 2 basement floors to 38 floors above ground, with units sized between 59 and 84 square meters, totaling 1,779 households.

Among these, 1,339 units are for general sale. The number of units by type is △59㎡ type 270 units △70㎡ type 250 units △79㎡A type 755 units △79㎡B type 92 units △84㎡A type 110 units △84㎡B type 302 units. Based on general sales, the composition is △59㎡ 92 units △70㎡ 240 units △79㎡A 713 units △79㎡B 92 units △84㎡A 30 units △84㎡B 172 units. All units are medium to small-sized types.

‘Hillstate Gajang The First’ maximizes openness with a building coverage ratio of about 15%. In terms of interior design, every unit includes a dressing room, and specialized floor plans are created with pantries and alpha rooms depending on the type. The complex is arranged mainly facing south and designed to ensure excellent lighting and ventilation.

By type, the 59㎡ units have 3 rooms and a dressing room, while the 70㎡ units include 3 rooms along with a dressing room and pantry to maximize storage space.

Additionally, the 79㎡ and 84㎡ types each feature 3 rooms, an alpha room, a dressing room, and a pantry to enhance space utilization. The community facilities in the complex include a fitness center, golf practice range, screen golf, and a private cinema. Various community spaces such as study rooms, a small library, caf?, multipurpose room, and H-iForest are also included.

The Doma-Byeondong Redevelopment Promotion District, where the complex is located, is undergoing a large-scale redevelopment project aiming to create about 25,000 households, making it a promising new residential area with high potential for residential environment improvement. This complex is close to Dunsan-dong and Tanbang-dong, which are preferred residential areas in Daejeon. Accessibility to the nearby new city of Doan is also excellent.

Within the Doma-Byeondong Redevelopment Promotion District, where ‘Hillstate Gajang The First’ is located, ‘Doma Station’, part of the first phase of the Chungcheong Regional Metropolitan Railway, will be established. The complex is also close to Yongdu Station, which is scheduled to begin construction in the second half of this year. Yongdu Station will serve as a transfer hub between Daejeon Metro Line 1 and the Chungcheong Regional Metropolitan Railway.

‘Hillstate Gajang The First’ offers excellent residential conditions. Within walking distance are Gajang Elementary School, Naedong Elementary School, Byeondong Elementary School, Bongsan Middle School, Naedong Middle School, and Daejeon West Middle School. The academy district in Dunsan-dong, known for its high educational enthusiasm, is also accessible. Within a 1.5 km radius, there are commercial areas around Yongmun Station Intersection, Lotte Department Store, and Hanmin Market, providing essential living infrastructure.

In addition, various government offices such as Daejeon City Hall, Government Complex Daejeon, and Daejeon Police Agency, as well as university hospitals, E-Mart Dunsan Branch, and Traders Wolpyeong Branch, are conveniently accessible in the Dunsan-dong area. Furthermore, there is Deulmal Children's Park right in front of the complex, and Yudeungcheon Stream is within walking distance, making it ideal for walks and leisure activities.

The Seo-gu district of Daejeon, where the complex is located, has a resale restriction period of 6 months, allowing resale before occupancy. Due to this, Hillstate Gajang The First is expected to attract interest not only from local end-users but also from external investors.

A sales representative for Hillstate Gajang The First stated, "This is the most outstanding location within the Doma-Byeondong Redevelopment Promotion District and a Hillstate brand complex jointly presented by Hyundai Engineering & Construction and Hyundai Engineering, emerging as the most anticipated project among Daejeon citizens." They added, "Moreover, since it is supplied in a non-regulated area, the entry barrier for subscription is low, and inquiries from metropolitan demanders continue steadily."