"Whiskey Mania Targeted"... Shilla Duty Free Launches Liquor Membership with 1 Million Won Joining Fee

'The Distillers Library' Access Rights Provided
"Benefits Worth 1.09 Million KRW, More Than the Membership Fee"

Shilla Duty Free announced on the 29th that it has launched a liquor-specialized paid membership called ‘Shilla & Cheers (SHILLA & CHEERS).’

Shilla & Cheers is available to any Korean national holding a passport, and membership subscribers receive benefits such as points that can be used like cash, whiskey experience benefits at the Seoul Shilla Hotel, and Shilla Duty Free Diamond tier benefits.

Members receive basic benefits worth a total of 1.09 million KRW, including 820,000 KRW worth of points exclusively for liquor items. The membership period is six months from the date of subscription, and the subscription fee is 1 million KRW.

Additionally, members are given a ‘Balvenie Tasting Flight’ voucher that can be used at ‘The Distillers Library,’ a premium whiskey boutique and lounge at the Seoul Shilla Hotel, which opened in March as the first of its kind in Korea and the sixth worldwide.

Customers who join by June will also receive an additional ‘Whiskey Pairing Dinner Course’ at the Seoul Shilla Hotel. The approximately two-hour ‘Whiskey Pairing Dinner Course’ includes a lecture by a professional ambassador from the renowned whiskey maker ‘William Grant & Sons,’ and guests can enjoy a special dinner course at the Seoul Shilla Hotel paired with premium whiskey brands ‘Balvenie’ or ‘Glenfiddich.’

Lee Ju-young, Head of Global Marketing Group at Shilla Duty Free, said, “As the number of customers seeking whiskey and other liquors at Shilla Duty Free continues to grow, we launched ‘Shilla & Cheers’ to offer more benefits to our customers. We will continue to introduce various specialized paid memberships to meet our customers’ needs.”

Meanwhile, Shilla Duty Free has launched a total of five specialized memberships, including the first and second phases of the paid membership ‘Shilla &,’ ‘Shilla & Amorepacific,’ ‘Shilla & 20’ for customers in their 20s, and ‘Shilla & Basic.’