28th Anniversary LotteON... "Dramatic Discounts at Prices from the Founding Days"

'Back to Lotte.com' Event Runs Until the 2nd of Next Month

Lotte ON announced on the 29th that it will hold the 'Back to the Lotte.com' event from the 30th to the 2nd of next month to celebrate its 28th anniversary. During this event, Lotte affiliate products and popular items will be offered at prices from the time of its founding in 1996, featuring beauty, luxury, food, and household goods that have been consistently loved, with discounts of up to 50%.

Lotte.com CI

Lotte ON’s predecessor, Lotte e-commerce, started in 1996 as Korea’s first online comprehensive shopping mall, 'Lotte Internet Department Store,' and established the ‘Lotte.com’ corporation in 2000, solidifying its position in the online mall market. Based on this, in April 2020, it was newly launched as ‘Lotte ON,’ Lotte’s integrated online shopping platform.

To evoke memories from the Lotte.com days and encourage revisits to Lotte ON, popular products from 28 years ago will be offered at prices from that time. First, to let customers experience the prices from 28 years ago, a '10,000 won card discount coupon' will be provided daily at 10 a.m. on a first-come, first-served basis during the event period, and various products will be offered with discounts of up to 50% according to designated themes by time slots.

Every day at 11 a.m., the 'Back Then, That Price' event will showcase nostalgic foods from 1996 at their original prices. On the 30th, hamburgers will be sold for 1,900 won, and on the 31st and 1st, coupons usable at Seven Eleven will be sold, offering 'Lotte Almond Chocoball' for 500 won and 'Lotte Butter Coconut' for 300 won. On the 2nd, soft cones will be sold for 300 won.

Every day at 2 p.m., popular products will be offered with up to 50% point-back benefits. Additionally, from 2 p.m. to 3 p.m. daily, a 'Time Machine Special Price' event will be held. Consistently loved luxury brands such as Celine, Prada, and Aeg will be selected, and customers who purchase these products will receive up to 300,000 L.Points on a first-come, first-served basis each day. Furthermore, during the event period, beauty, fashion, food, and household items that have been popular for 28 years will be offered at discounted prices.

Kim Eun-su, head of the onsite marketing team at Lotte ON, said, "To celebrate the 28th anniversary of Lotte e-commerce, we planned the ‘Back to the Lotte.com’ event filled with memories so customers can experience popular products and prices from that time." He added, "We hope customers, tired of the recent high prices, will take advantage of the exceptional offers on hamburgers, ice cream, and more, purchase nostalgic products at Lotte ON, and recall those days."