50% Off Australian Beef... Emart's 'Preparing for Summer in Advance' Event

Up to 50% Off on Fruits, Fans, and Summer Clothing

Emart announced on the 28th that from the 31st to the 5th of next month, it will hold a pre-summer food and goods fair, offering discounts of up to 50% on items ranging from Australian beef to chamoe (Korean melon), watermelon, fans, and summer clothing.

The reason Emart is launching the summer fair in early June is due to the expectation of hot weather this summer and the anticipated early demand for summer products. According to the recent '3-Month Summer Forecast (June-August)' released by the Korea Meteorological Administration, there is a 50% chance that temperatures in June and August will be higher than average, and a 20% chance they will be lower than average. July temperatures are also analyzed to have a 40% chance each of being higher or similar to the average.

First, all items of the popular summer vacation delicacy, 'Australian Darling Down Wagyu,' will be discounted by up to 50%. For example, 'Australian Darling Down Wagyu Ribeye (100g, refrigerated)' is available at 3,390 KRW with Shinsegae Points accumulation, a 50% discount. 'Australian Darling Down Wagyu Bulgogi and Brisket (100g, refrigerated)' can be purchased at 1,890 KRW and 2,390 KRW respectively with Shinsegae Points accumulation, also at a 50% discount. Other Darling Down Wagyu products such as short ribs, chuck flap tail, skirt steak, and chuck eye roll are sold at a 40% discount with Shinsegae Points accumulation.

Additionally, ahead of the full summer season, the representative health food 'Whole Family Prepared Sea Eel (700g·box, domestic)' is sold at 49,800 KRW per box, with a 50% discount offered when purchasing two or more boxes.

Seasonal summer fruits are also available at up to 40% lower prices. 'Seongju Chamoe (4-8 pieces·bag)' is offered at 8,800 KRW with Shinsegae Points accumulation. Watermelons, including sugar-selected, honey-sweet, famous origin, and black rice watermelon varieties, are promoted with a 3,000 KRW discount when accumulating Shinsegae Points.

Choi Jin-il, Emart’s marketing manager, stated, “Since this summer is expected to be hotter than average again, we have prepared a variety of summer food and goods discount fairs so that customers can reasonably prepare for summer in advance.”