Kyungdong Pharmaceutical announced on the 27th that it held the ‘2024 Kyungdong Pharmaceutical Healthcare New Business Briefing’ at EL Tower in Seocho-gu, Seoul. Through this event, it introduced the premium healthcare brand ‘WIAVIM (WiaBaim)’.
The 2024 Kyungdong Pharmaceutical Healthcare New Business Briefing was an occasion to share the direction and vision of Kyungdong Pharmaceutical’s new business expansion. About 100 industry and media representatives attended the event, including Kyungdong Pharmaceutical CEOs Ryu Gi-seong and Kim Kyung-hoon.
WiaBaim is a newly launched premium healthcare brand by Kyungdong Pharmaceutical. With the slogan “We, in a vibe moment,” it aims for a high-sensitivity lifestyle. It offers dense products that intricately enrich consumers’ lives.
Through this event, the company introduced eight products across three lines. It presented ‘Immune Vital Solution,’ a high-content premium vitamin, along with three health functional foods effective for vitality. Additionally, it showcased △ three general foods containing domestically patented K-naksan bacteria and probiotics together △ and two health functional foods that help relieve tension caused by stress and support sleep health.
The skincare solution brand ‘Hapidopee,’ launched last April, and the health functional food brand ‘Nature With,’ scheduled for renewal, were also introduced. Along with a prize drawing session, all participants received a welcome kit containing products from the newly launched brands, eliciting positive responses.
Kim Kyung-hoon, CEO of Kyungdong Pharmaceutical, said, “On this meaningful day opening a new chapter for Kyungdong Pharmaceutical, I am very pleased to share the exciting moments of a new beginning,” adding, “Please watch over us with warm interest and trust.”
Ryu Gi-seong, CEO of Kyungdong Pharmaceutical, emphasized, “Starting with ‘WiaBaim,’ the first project of our new business, our growth engine still possesses many more weapons,” and said, “We hope to secure a competitive edge in the market with a broader perspective and sharper judgment in the future.”
Meanwhile, WiaBaim products can be purchased at Kyungdong Pharmaceutical’s new online mall ‘KD moment.’ The company plans to continuously build its lineup with products that enhance the quality of daily life.
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