Domestic Companies' IP Thrives in Las Vegas, USA

Licensing Expo Export Consultation Amounts to 24.72 Million Dollars

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 27th that they operated a Korean joint pavilion at the Licensing Expo in the United States, leading to tangible results.

The Korea Creative Content Agency operated the Korean Pavilion at the '2024 Licensing Expo' held in Las Vegas, USA, for three days from the 21st to the 23rd.

The Licensing Expo is the world's largest B2B licensing exhibition attended by stakeholders in the content intellectual property (IP) industry. This year, it was held for three days from the 21st to the 23rd in Las Vegas, USA. About 360 companies and more than 14,000 industry professionals participated, with business matching consultations and conferences taking place.

The Korea Creative Content Agency operated the Korean joint pavilion to enhance the recognition of domestic content companies and IP. Twenty companies participated in the booth, including Neon Creation, NameX Entertainment, Daewon Media, Luxconjin, Roco, Bread Barber Shop, Select Star, Sop, Skywalk, Three Frame, CJ ENM, iForm, SAMG Entertainment, Npix Plus, LG Uplus, Aurora World, Take One Company, Toytron, Korea Educational Broadcasting System, and Hwaha.

A total of 396 export consultations were conducted. The estimated consultation amount was $24.72 million (approximately 33.8 billion KRW), about twice the amount of last year. The most notable company was Hwaha, which succeeded in signing a contract for the Myoshin Gye Dogam series with the US publisher A.M.U (Andrews McMeel Universal). Aurora World and SAMG Entertainment also met with major toy companies Crayola and Hasbro, respectively, signaling a green light for overseas expansion. CJ ENM continued IP contract discussions with global groups such as Mattel, and Sop signed a memorandum of understanding (MOU) with Indian animation production and distribution company Toonz Media.

The Korea Creative Content Agency operated the Korean Pavilion at the '2024 Licensing Expo' held in Las Vegas, USA, for three days from the 21st to the 23rd.

The Korea Creative Content Agency will also operate the Korean joint pavilion at the UK’s ‘Brand Licensing Europe’ and China’s ‘China Licensing Expo’ in the second half of the year. Director Cho Hyun-rae said, “This is an opportunity to confirm the global competitiveness of leading domestic content companies,” adding, “We will seek various support measures, including export promotion, to activate full-scale IP business.”