LF Halfclub's Sales Jump 50%... "Strategic Collaboration with Partner Brands"

LF Tricycle Operated Fashion Shopping Mall
Strengthens Marketing for Partner Companies

LF Tricycle's premium fashion brand shopping mall, 'Half Club,' announced on the 27th that its sales have significantly increased through strengthened collaboration with major tenant brands.

LF Half Club currently has strategic partnerships with about 70 brands, including Jisen, Castelbajac, Thursday Island, and Volvik. It is focusing its management capabilities across overall operations, including exclusive styles and volume enhancement, sales, and inventory management. As a result, the sales of these brands last month increased by approximately 49% compared to the same period last year, achieving strong performance.

LF Half Club has strengthened marketing arrangements such as product management, lowest price configuration, and pre-opening of seasonal products, and supports the ‘Hot Play Day’ program, which concentrates marketing efforts exclusively for a single brand.

As the results of strategic collaboration become visible, LF Half Club plans to expand cooperative relationships with various brands in the future.

Na Jeong-ho, Executive Director of LF Half Club, said, “We are striving for mutual growth between LF Half Club and our partners by strategically promoting brand sales growth through joint management,” adding, “We will do our best to enable consumers to purchase high-quality products more reasonably.”