Sonid Expands into Fashion, Beauty, and Leisure Using K-Culture... Accelerating Growth through Business Diversification

Sonid, a KOSDAQ-listed company, is entering the fashion, beauty, and leisure industries utilizing K-Culture.

On the 24th, Sonid announced that it will change the subscriber of the 3 billion KRW third-party allotment capital increase decided in March to JS Corporate (CEO Lee Jeong-seok). Through participation in this capital increase, JS Corporate is expected to secure 1.2 million new shares of Sonid. The payment date is scheduled for June 17.

At the extraordinary general meeting scheduled for June 14, Sonid plans to propose agenda items for adding new business purposes and appointing an inside director. The new business purposes will include clothing manufacturing, baby products manufacturing and sales, accessory business, tourism accommodation, and overseas tourist site development, expanding into the fashion, beauty, and leisure sectors. Additionally, JS Corporate’s CEO Lee Jeong-seok will be appointed as an inside director.

JS Corporate is a fashion platform company producing and supplying clothing, swimwear, and accessories to 400 domestic ABC Mart stores through ODM. It is also negotiating B2B business with ABC Mart Japan, TJX Companies, and others, aiming to enter the Japanese and global markets.

Since 2016, JS Corporate has grown by launching brands such as MARLMARL, AVECT TOI, and ALLEXA. Starting with entry into Shinsegae Premium Outlet in 2016, it is currently operating offline businesses at Shinsegae Department Store, Lotte Department Store, and Lotte Premium Outlet.

As of last year, its sales amounted to approximately 9.4 billion KRW, with a goal to activate overseas export performance from 2026 and achieve annual sales of 30 billion KRW.

A Sonid official stated, “Recently, fashion, beauty, and leisure businesses utilizing K-Culture content have been receiving significant attention due to their high growth rates,” adding, “Our company plans to actively expand into the fashion, beauty, and leisure sectors in cooperation with JS Corporate, which is participating in this capital increase.”