Actor Lee Kwang-gi Becomes 'Yongmaru-gil Ambassador' of Yongsan-gu

Held on the morning of the 24th in the district office... Yongmarugil Local Brand Commercial Area Development Project Activities Until 2025

Yongsan-gu, Seoul (District Mayor Park Hee-young) has appointed actor Lee Kwang-gi as the 'Yongmaru-gil Commercial District Ambassador' for Yongmun-dong. This is to promote the various charms of the Yongmaru-gil (around Saechang-ro 14-gil) commercial district.

Actor Lee Kwang-gi (56) debuted as a child actor in 1985 and has been actively working in dramas, films, and theater. Besides acting, he runs 'Gallery Kki' (in Yongmun-dong, Sinchang-dong, and Paju) and the YouTube channel 'Lee Kwang-gi's Kwangkki Channel.'

The appointment ceremony was held on the morning of the 24th at the district mayor's office. The appointed ambassador will promote the local brand commercial district development project, participate in various festivals and events within the commercial district, and engage in social media-linked activities until the end of 2025, the duration of the 'Yongmaru-gil Local Brand Commercial District Development Project.'

Lee Kwang-gi expressed his enthusiasm, saying, "As one of the merchants in Yongmaru-gil, I am pleased to be able to promote the commercial district revitalization project. I will do my best to showcase the various charms of the area."

Last year, the district secured a total of 2.1 billion KRW in city funds by applying for the 'Local Brand Commercial District Development Project' hosted by Seoul City. Adding 400 million KRW from the district budget, over three years until the end of 2025, they are promoting local content discovery, marketing support, online platform-based promotions, and merchant capacity building.

As of 2024, registered stores in the commercial district include ▲33 food service businesses ▲37 service businesses ▲52 retail businesses. The district introduced the 'Soso Han Ajit' brand system for Yongmaru-gil commercial district. 'Soso (小少·炤炤)' means a small but distinct personality, referring to a hideout-like space where shops with clear individuality gather to offer the joy of discovery.

Last year, six representative anchor stores of the commercial district were also selected. The anchor stores (Yongmaru-gil Anchor Stores) are ▲Super Super (Saechang-ro 20-gil 9): a grocery edit shop operated together with Social Dining Dosisanjang ▲Coop (Saechang-ro 12-gil 3): a gelato shop with a stylish brand concept ▲Cafe Miu (Saechang-ro 14-gil 7): a dog-friendly cafe specializing in Japanese-style hand drip coffee ▲Yoo Jaeryeok Photo Studio (Saechang-ro 14-gil 50): operated by one of Korea's first-generation photographers ▲Bread Eubeub (Saechang-ro 14-gil 8): a unique cafe offering distinctive interior and menu ▲Jiyu Myungcha (Saechang-ro 20-gil 3): a specialty store for Pu-erh tea presented by a tea master with 10 years of experience.

Park Hee-young, Mayor of Yongsan-gu, said, "Having a merchant who is actively engaged in the popular culture field step forward feels like giving wings to Yongmaru-gil. Let's work together to make it a commercial district where people can stay longer and enjoy various entertainments."