'Icon Coat' 7 Types Online Exclusive Sale
SSG.com announced on the 26th that it will exclusively offer pre-orders for the new fall and winter coats from the Italian luxury brand Max Mara from the 27th of this month until the 2nd of next month.
SSG.com will showcase seven items from the official Max Mara store. The steady seller '101801' model is available in three colors: Camel, Black, and Tobacco. The handmade 100% cashmere model 'Ludmila' comes in four colors: Hazelnut Brown, Black, Tobacco, and Sand.
As a pre-order benefit, 5% of the purchase amount will be returned as SSG Money points. A 12-month interest-free installment plan is also available when paying with event cards. Pre-ordered products will be shipped sequentially starting from the 3rd of next month. SSG.com explained that they planned this event based on the expectation that the 'stealth luxury' trend, featuring understated luxury items without visible brand logos, will continue to be popular this fall.
Im Aerang, buyer for luxury accessories at SSG.com, said, "Pre-orders for fashion brands are popular because customers can conveniently browse new products online and secure their desired sizes." She added, "This will be an opportunity to experience classic seasonal fashion made from high-quality materials the fastest."
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