"Swimmable Seokchon Lake"... Lotte Signs Water Quality Improvement Agreement with Songpa District Office

Participation of 5 Affiliates Including Lotte Mulsan

Lotte announced on the 23rd that it held a business agreement ceremony for the ‘2024 Seokchon Lake Water Quality Improvement’ project together with Songpa District Office.

The ceremony, held the previous day at the east lake of Seokchon Lake in Songpa-gu, Seoul, was attended by representatives from five Lotte affiliates (Lotte Property & Development, Lotte Holdings, Lotte Chilsung Beverage, Lotte Department Store, Lotte GRS), Songpa District Mayor Seo Gang-seok, the Green Future Foundation representative, and Jens representative, who signed the business agreement.

Lotte held a business agreement ceremony for the '2024 Seokchon Lake Water Quality Improvement' on the 22nd in collaboration with Songpa District Office. The photo shows Kim Mangu, CEO of Green Future (from the left), Kim Sangwoo, Manager of Lotte Department Store Jamsil Branch, Gam Donghun, Head of Communications at Lotte Chilsung Beverage, Seo Gangseok, Mayor of Songpa District, Choi Young, Head of Management Strategy at Lotte Corporation, Choi Yonghwan, Head of ESG at Lotte GRS, and Ryu Younggeun, CEO of Jens, posing for a commemorative photo at the agreement ceremony. Photo by Lotte Corporation

Lotte and Songpa District Office started the ‘Seokchon Lake Water Quality Improvement’ project in August 2021 to provide citizens with a comfortable and clean resting place at Seokchon Lake. Using an eco-friendly method based on photocatalysts, they improved the basic water quality and suppressed the formation of green algae, enhancing the lake’s turbidity and cleanliness. As a result, the transparency of Seokchon Lake increased from the previous 0.6m to up to 2m, and the overall water quality significantly improved from grade 3 to grade 2 or higher. Grade 2 water is suitable for bathing or swimming and can be used as drinking water after boiling or chemical treatment.

Under this agreement, Lotte will support the fundraising and on-site operations related to the water quality improvement project, Songpa District Office will provide administrative support and basic data for the project, the Green Future Foundation will conduct water quality monitoring and technical advisory, and Jens will carry out the water quality improvement work.

Jang Jae-hoon, CEO of Lotte Property & Development, said, “Through continuous water quality improvement activities, we will do our best to make Seokchon Lake and Lotte World Tower not only representative tourist attractions of Korea but also green landmarks shared with people around the world.”