KT Supports 'Small Business Influencer Training Project'... Strengthening Online Capabilities

Ministry of SMEs and Startups and Small Enterprise Distribution Center Joint Project
Media Commerce Training for Over 900 Small Business Owners

KT is conducting an educational program to strengthen the online market entry capabilities of about 900 small business owners.

Last month, KT conducted a 'Practical Video Shooting Training Using Smartphones' for small business owners at the KT Creator Factory Center. Photo by KT

On the 22nd, KT announced that it will operate the "Small Business Owner Influencer Education Project," organized by the Ministry of SMEs and Startups and the Small Enterprise and Market Service. The Small Business Owner Influencer Education Project is a specialized education program for small business owners, launched in 2020, aimed at enhancing their capabilities to enter the online market.

KT is running the program for approximately 900 small business owner trainees, starting from the 22nd of last month and continuing until the end of the year, combining online and face-to-face education. The face-to-face sessions are held at the KT Creator Factory Center in Dongjak-gu, Seoul, and at eight Sodam Square locations nationwide (Yeoksam, Sangam, Dangsan in Seoul; Busan; Daegu; Jeonju; Gwangju; Chuncheon). KT plans to continue the training nationwide, beginning with the first regional practical session held yesterday at Sodam Square in Busan.

In the Small Business Owner Influencer Education (Media Commerce course), KT provides practical training that allows small business owners to experience content planning, production, editing, and uploading, alongside theoretical education through e-learning. In addition to the regular curriculum, KT will offer special lectures sharing business know-how between small business owners and influencers, as well as briefing sessions by active platform product planners (MDs) for store entry.

Small Business Influencer Training Overview / Photo by KT

Outstanding trainees will be selected to receive support for customized TV commercial production and broadcasting through KT Genie TV’s regional advertising service, "Genie TV Live AD+." Furthermore, KT will assist in entering the Chinese live commerce market with Wanghong (Chinese term for influencer) and produce short-form videos for product promotion.

Small business owners can apply for the education program on the sales channel information platform "Panpandaero Homepage."

Kim Hun-bae, Executive Vice President and Head of KT Media Platform Business Division, stated, "We will continue to support strengthening their content, media, and platform competitiveness by leveraging KT’s media infrastructure and capabilities."