Support of 5 Million KRW Provided When Wearing Caddy KB Cap
300,000 KRW 'Cut Elimination Support Fund' Paid Per Player
1 Billion KRW Donation Given for Hole-in-One at 7th Hole
"Adding the value of coexistence."
From the 23rd for four days, the KB Financial Liiv Championship (total prize money of 700 million KRW), part of the Korea Professional Golfers' Association (KPGA) Tour, will be held at Blackstone Golf Club (par 72, 7,270 yards) in Icheon, Gyeonggi Province. This is the 6th edition of the tournament. A total of 144 players will compete over 72 holes of stroke play to determine the winner. The winner's prize money is 140 million KRW, and the defending champion is Kim Dong-min.
This is a tournament of sharing. The caddie support program, first implemented domestically in 2021, continues. If a caddie of a participating player wears a hat bearing the KB Financial Group logo, a sponsorship of 500,000 KRW is provided. Additionally, players who fail to advance to the final round receive a cut elimination support fund of 300,000 KRW per person.
The value of coexistence is spread through donations. A charity hole-in-one program is operated. If a hole-in-one is made on the 7th hole (par 3), KB Kookmin Together donates 100 million KRW to places in need of help and hope. At the 17th hole (par 4), a KB Liiv Mobile Zone is set up. Each time a tee shot lands within this zone, KB Liiv Mobile communication fees are provided free of charge for two years to up to 100 self-reliant young people in the Icheon and Yeoju areas.
There are also coexistence programs with the gallery. The K-Bee project, which utilizes honey harvested through urban beekeeping, is operated. Using nectar plants from local flower farms, a K-Bee photo zone is set up where gallery visitors can leave memories. Visitors who upload cheering certification shots receive nectar plants as gifts. At the KB Maum Store, a reasonably priced F&B zone is opened for golf fans visiting the tournament venue. At the KB Kookmin Together store, rice snacks, cookies, coffee, and other products produced at workplaces for disabled workers nationwide, including Icheon and Yeoju, can be purchased.
A Gallery Plaza where various events can be experienced is also opened. Activities include face painting and screen golf experiences. If a gallery member wins a scratch lottery ticket distributed to visitors, golf equipment, daily necessities, and electronic products are provided. On the final day of the tournament, visitors can enter a draw to win free round tickets at Blackstone. KB Financial explained, "We have prepared various coexistence programs to provide valuable and meaningful memories to the gallery visiting the golf course."
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