AmorePacific's Estra Accelerates Expansion into Thai Market

Popup Store Operation at Vutrium Siam Square Branch from 22nd to 28th

Amorepacific's derma beauty brand Estra announced on the 21st that it will officially enter the Thai market.

Estra began its entry into Thailand last month by launching its brand store on the country's leading online shopping platform, Lazada, and has also entered local offline multi-brand stores such as Beautrium and Watsons.

In the Thai market, Estra will introduce 14 products from its representative lines: A-Cica365, Atobarrier365, Rejerdem365, and DermaUV365. Among these, the A-Cica365 line, which will be the main focus, contains proprietary ingredients developed based on Estra's medical experience and research capabilities.

The flagship product of the A-Cica365 line, the 'A-Cica365 Spot Soothing Serum,' helps simultaneously soothe the skin and manage blemish marks. This product received the best customer response during pre-marketing activities conducted locally in Thailand since October last year.

Estra will also hold local promotional events to commemorate its official brand launch. From the 22nd to the 28th, a pop-up store will operate at Beautrium Siam Square, located in the heart of Bangkok. On the 28th, the brand and its products will be introduced to local media, influencers, and customers at EmSphere, one of Bangkok's major shopping malls.

Estra is a derma beauty brand that provides solutions for sensitive skin customers based on dermatological know-how and research capabilities. Following successful entries into Japan in September last year and Vietnam in January this year, Estra plans to actively target the global market through its entry into Thailand.