Ulsan City, Ulsan Chamber of Commerce, and Hyundai Motor ... Creating 'Kkuljaem City Ulsan'
Art walls and design billboards to be built around Hyundai Motor Ulsan Plant
Ulsan City, the Ulsan Chamber of Commerce and Industry, and Hyundai Motor Company have joined hands to transform Ulsan into an exciting city.
On the 20th, Ulsan City will sign a business agreement for the "Exciting City Ulsan, Hyundai Motor Industrial Landscape Improvement Project" at the mayor's office on the 7th floor of City Hall.
The agreement will involve Ulsan City, the Ulsan Chamber of Commerce and Industry, and Hyundai Motor Company.
According to the agreement, Ulsan City will provide administrative support, while the Ulsan Chamber of Commerce and Industry will create an environment for corporate participation. Hyundai Motor Company will be responsible for planning and construction of the industrial landscape improvement project.
The "Exciting City Ulsan, Hyundai Motor Industrial Landscape Improvement Project" is a creative cultural space project that combines industry, urban design, and media, and is being promoted at the suggestion of Hyundai Motor Company.
The landscape improvements will include the installation of a large LED media display, 20 meters wide and 21 meters high, at the Haeanmun entrance on Asan-ro in Buk-gu, providing citizens with various information and unique attractions from Hyundai Motor. Additional displays will be installed at the Myeongchon Gate, Main Gate, and the 4th Plant Main Gate, expressing Hyundai Motor's transformation into a future-oriented brand.
The surrounding walls will also be transformed into modern urban design nighttime landscape art walls (art walls). The wall near the main gate of the delivery center will be created as a plant-type wall, offering citizens a comfortable and pleasant artistic landscape space.
The exterior of the Hyundai Motor Ulsan Logistics Center in front of Hyomun Samgeori, completed last October, will also be newly transformed with art design.
For administrative support, the city will designate the 4.7 km section of Asan-ro (the land and buildings on both sides of the road between Myeongchon-dong and Yeompo-dong) as a special area for outdoor advertising and other purposes, and will also carry out environmental improvements in the area around Hyundai Motor to maximize the project's synergy.
Hyundai Motor Company will cover the entire project cost of 12 billion KRW and plans to complete it by September.
Ulsan City expects that upon completion of this project, the negative perception of Ulsan as a gray industrial city will be improved, and the industrial complex will be transformed into an artistic space, helping to establish the image of Ulsan as an exciting city.
Mayor Kim Doo-gyeom stated, "Through this project, I expect the bleak gray industrial complex area to be transformed into a cultural street infused with media and art, becoming Ulsan's representative artistic landscape space. I ask for active participation from local companies and promise that the city will provide full administrative support to ensure the smooth progress of participating companies' industrial landscape improvement projects."
Ulsan City Hall
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