Lotte Mart's 'Oneul Joeun', 'Yorihada' Win Gold at Monde Selection

Lotte Mart announced on the 15th that its private brands (PB) ‘Oneul Joeun’ and ‘Yorihada’ received Gold Awards at the prestigious international quality competition, the ‘2024 Monde Selection,’ recognizing their excellent taste and quality.

Monde Selection is an international food quality evaluation and certification organization founded in 1961 in Brussels, Belgium. A panel of over 80 experts, including professional chefs, sommeliers, and nutrition consultants, evaluates products based on more than 25 criteria such as taste, aroma, texture, and packaging to award prizes. This year, over 3,000 products from more than 90 countries participated in the evaluation.

Lotte Mart won awards for all 10 PB products submitted this year. The products ▲Yorihada Rose Noodle Tteokbokki ▲Oneul Joeun Protein Bar ▲Oneul Joeun King Conch-shaped Snack ▲Oneul Joeun Tofu Snack received the highest evaluation among the submissions and were awarded Gold Awards. Five products?▲Yorihada Crispy Vegetable Gim-mari ▲Yorihada Real Shrimp Fried Rice ▲Yorihada Meat Jjajang ▲Oneul Joeun Shrimp Snack Thick & Crispy ▲Oneul Joeun Peach Iced Tea Zero?received Silver Awards, and ▲Yorihada X Darijip Tteokbokki received a Bronze Award.

Last year, Lotte Mart also achieved full awards for all six PB products submitted, including a Gold Award for ‘Yorihada Soup Rabokki’ at Monde Selection.

The products submitted this time received balanced scores across all evaluation criteria, especially earning high marks in taste, aroma, and packaging. In particular, the Gold Award-winning ‘Oneul Joeun Protein Bar’ was praised for its diverse texture, containing chocolate, nuts, and cranberries, and for its harmonious blend of sweetness, savory, and tangy flavors, resulting in excellent taste.

To celebrate this Monde Selection achievement, Lotte Mart will hold a discount event on PB products until the 29th.

Moon Kyung-seok, Head of Lotte Mart & Super Food PB Development Team, said, “As a result of our efforts to offer customers high-quality PB products, we have earned the honor of winning awards for all submitted items in the food category at Monde Selection again this year, following last year. We will continue to introduce high-quality new products under Yorihada and Oneul Joeun, striving to become a leading representative brand in the domestic and international PB market.”