KCC to Analyze the Influence of Digital Media Broadcasting Market Including OTT

Basic Plan for 2024 Broadcasting Market Competition Status Evaluation Confirmed

The Korea Communications Commission (KCC) has decided to focus on analyzing the influence of digital media, including online platforms, on the broadcasting market and reflect the findings in broadcasting policies.

On the 14th, the KCC held a meeting and finalized the basic plan for the 2024 broadcasting market competition situation evaluation, which includes these contents.

This year's evaluation will involve delineating the broadcasting market into unit markets such as the paid broadcasting market, broadcasting channel trading market, and broadcasting program market, and analyzing and evaluating the competitive situation in each unit market to derive policy implications based on changes in the competitive landscape.

In particular, this year, the impact of the growth of OTT and advertising-based Free Ad-supported Streaming Television services (FAST) on the existing broadcasting market will be examined.

Additionally, the plan includes reviewing market delineation methods that incorporate OTT, and the analysis results regarding OTT will be disclosed separately in advance. The impact of the introduction of OTT advertising subscription plans by platforms such as Netflix and TVING, as well as the expansion of advertising by digital media like FAST, on the broadcasting advertising market will also be analyzed.

Following the plan finalized on this day, this year's evaluation will proceed with unit market delineation, construction of evaluation indicators, data collection, measurement, and evaluation, followed by review by the Competition Situation Evaluation Committee and reporting to the KCC, with results scheduled to be announced in March next year.