Jamsil Moms Lined Up... E-Land's 'Kiddy Kiddy' Opens Popup at Lotte World Mall

Second Offline Popup Store

E-Land World’s parenting preference platform KiddyKiddy announced on the 10th that it will open a pop-up store at Jamsil Lotte World Mall.

The pop-up store, running from today until the 16th, is KiddyKiddy’s second offline shopping space. In February, KiddyKiddy opened its first pop-up store at Hyundai Department Store Pangyo, creating a waiting line of about 500 teams along with an opening rush.

At this pop-up store, KiddyKiddy plans to expand its categories to include not only children’s fashion but also product brands. Seven brands that were previously available only online (▲HiHeyHo ▲Warm&Creamy ▲WonyRibbon ▲Munoua ▲ModernHouseKids ▲BambooBebe ▲SheBebe) will also participate.

To celebrate its second pop-up store, KiddyKiddy has prepared various events such as special discounts, customer gifts, and lucky draws. Customers who apply for advance notifications through the KiddyKiddy app and visit the store will receive exclusive pop-up store lucky coupons and socks on a first-come, first-served basis.

An E-Land KiddyKiddy representative said, “After the success of the first pop-up store, we prepared the second pop-up store with an expanded product category to repay customer support,” adding, “We hope this will be an opportunity for customers to experience the brands available on the KiddyKiddy app offline and discover their parenting preferences.”