Naver officially launches 'Chijijik'... New features added including mission sponsorship and clips

Naver officially launched Chijijik, a game-specialized streaming platform, on the 9th.

Chijijik, which introduced its beta service last December, has been improving its completeness over about four months. User feedback was reflected in the service, including features such as Twitch subscription period aggregation, tag functions, and a new streamer introduction corner. Additionally, the streaming environment was improved through operational policy enhancements.

With the official launch of Chijijik, Naver plans to focus not only on providing a stable service but also on enhancing the fun elements of streaming.

First, in line with this update, new features such as Mission Sponsorship and Chijijik Clips are being opened. In particular, through Chijijik Clips, users can easily edit streaming videos and utilize them for Chijijik video sponsorship. In the future, short-form videos created by streamers on Chijijik will be supported to reach more users across various content recommendation areas within the Naver application.

Furthermore, Chijijik aims to provide a differentiated streaming experience by continuously promoting linkage with other Naver services and advancing technology. Cafe linkage will be further enhanced to allow streamer fan cafes to check whether Chijijik live broadcasts are in progress and to view VOD videos. Additionally, a streamer voice sponsorship feature applying Naver’s AI Voice technology is planned to open within the third quarter.

Kim Jeongmi, leader of Naver Chijijik, stated, "During the beta period, we meticulously checked the usability and stability of the service to improve its completeness, and it quickly established itself as a representative service in the streaming market." She added, "We will continue to strengthen service competitiveness through linkage with various other services and the opening of diverse features."

Meanwhile, to celebrate the official opening of Chijijik, Naver will open a pop-up store at The Hyundai Seoul in Yeouido from the 14th to the 26th. Visitors can directly experience various contents of Chijijik and virtual streaming, as well as Naver’s technology such as face sign entry and payment. Events such as game battles featuring Chijijik partner streamers will also be held.