Ildosi Research Institute Hosts 'Asia Culture and Arts Revitalization Hub Program Media Day'
Introducing Culture and Arts into Traditional Markets to 'Revitalize Markets'... Hub for Cultural Production, Consumption, and Distribution
Planning Large-Scale Projects Linking Other Initiatives Such as Increased Night Market Frequency and Market Digitalization
The Daein Art Market in Dong-gu, Gwangju Metropolitan City has announced the beginning of a large-scale project aiming to target overseas tourists as a K-tourism market, surpassing the region's largest night market.
Selected as one of the ‘Local 100’ last year, the Daein Art Market emphasizes the role of the Namdo Dalbam Night Market as a solution to creating Visit Gwangju, transforming into a traditional market infused with convergent art content.
Lee Jeongheon, CEO of Ildo City Research Institute, is explaining this year's revitalization project of Daein Market (Namdo Dalbam Night Market) in Dong-gu, Gwangju Metropolitan City at the Media Day held on the 7th.
Il Doshi Research Institute, which planned and promoted the Namdo Dalbam Night Market, held the ‘2024 Asia Culture and Arts Activation Hub Program Media Day’ on the 7th to announce these plans.
The purpose of this project is to revitalize the traditional market by introducing culture and arts, support creative activities so that artists can settle, and operate a cultural tourism program that can become a hub for the production, consumption, and distribution of culture through cultural experiences for citizens and visitors.
The event, which presented a concrete master plan for this year’s project promotion and revitalization of Daein Market, introduced detailed plans including the release of Season 1 content, new support measures for residency artists, plans for mobile craft experience centers, Daein World combined with media content, and strategies to attract overseas tourists.
Technologies such as the first-ever night market dedicated app, AI-type exhibition viewing chatbot, and interactive media art exhibitions were also partially demonstrated.
Lee Jeongheon, CEO of Il Doshi Research Institute, is focusing on making the Namdo Dalbam Night Market a sustainable K-tourism market.
He stated that the most important goal of this year’s project is not just attracting many people immediately but building a platform as a sustainable tourist destination. The aim is for citizens to participate in Daein Market not only on event days but also regularly, as the nation’s top art-oriented night market.
To this end, the main contents and functions emphasize the role of One Source Multi Use (OSMU), which can be combined with other festivals in Gwangju. Cooperation plans such as advance reservations through Gwangju’s first smart tourism app ‘Art Pass,’ tour pass commercialization, and short-distance delivery services for merchants’ food are ready to bear fruit after two years of attempts and investments, according to CEO Lee.
In particular, this year marks the start of the Cultural Tourism Market Development Project. Lee Byungwoon, head of the Cultural Tourism Market Development Project Group, introduced performance goals such as increasing the total number of night markets, digital transformation (DX) of Daein Market, increased participation of merchants in food offerings, and expansion of online and offline sales.
The approximately 12 night markets previously planned are expected to increase to a total of 20, as the Cultural Tourism Project Group plans to add about 8 more night markets.
To enhance the market’s cleanliness and aesthetics, common design stalls will be installed, and a unique design for Daein Market will be developed. Online shopping will also be promoted alongside education to activate the YouTube channel.
A cooking competition is also planned. Unlike typical cooking contests, this will be held at the night market where participants can actually sell their dishes, and winners will receive support for this.
On the day, a business agreement was signed with the Art Street Project Promotion Group and Jeonil Building 245 Project Group to support the sales and exhibition activities of artists active in the Gwangju area.
They plan to launch linked tourism products that leverage the strengths of each project area and achieve cost efficiency through joint promotion by season, discussing specific cooperation methods.
Danbi Lee, director of Moram Platform (operating the Jeonil Building 245 citizen cultural experience specialized program), who participated in the win-win cooperation ceremony, said, “We welcome the collaboration among various festival projects held in Gwangju and the focused marketing strategy using a joint platform,” adding, “Since Daein Art Market is a representative market that has promoted the charm of Gwangju’s cultural content, we will actively cooperate in attracting tourists by combining it with the ‘Jeonil Building 245 Program.’”
Moon Byungnam, president of the Daein Market Merchants Association, said, “We welcome the early season opening of the Namdo Dalbam Night Market in May, the month of family, and appreciate the deep interest in creating a smart and sustainable Daein Market,” adding, “This year, Daein Market will leap forward as a tourism-type market preparing for the next 10 years through the united efforts of merchants and Il Doshi Research Institute project members.”
Lee Jeongheon, CEO of Il Doshi Research Institute, said, “We will continuously develop content for repeat visits by developing systems for customer satisfaction, including price benefits and unique products,” and added, “Our goal is to find ways for visitors to Gwangju to naturally move their steps to Daein Market.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
