'Ssukchi Eomuktang Seafood Party Pack' to 'Sunsal Bar 3 Types' Sold Out
Samjin Eomuk, a leading fish cake brand in South Korea (CEO Park Yong-jun), has completed the limited sale of 4,284 units of its newly launched product, ‘Sunsal Bar,’ through ‘Coupang New Product Reveal.’
‘Coupang’ is a food commerce company operating the new product pre-sale food commerce service ‘Coupang New Product Reveal,’ launched with the motto “Introducing the fastest new food products in the universe.” ‘Coupang New Product Reveal’ was created for ‘Early Eaters’ (early adopters + eaters) who want to enjoy trendy brands’ new foods faster and at a lower price than anyone else.
Through collaboration with ‘Coupang New Product Reveal,’ Samjin Eomuk stylishly introduced the various ways to enjoy the ‘Sunsal Bar’ and its feature as a convenient and nutritious snack, capturing the attention of trend-sensitive ‘Early Eater’ consumers.
The limited sales page for ‘Sunsal Bar’ opened at 7:30 PM on the 1st and sold out all stock in less than a week, ending the sale.
Samjin Eomuk’s ‘Sunsal Bar’ is a fish cake bar made from boneless fish meat, available in three flavors: spicy, vegetable, and squid. With 80 to 85 kcal per bar, it is characterized by being a light and convenient snack without burden.
The new product is available for purchase on Samjin Eomuk’s official online mall. To celebrate the sold-out success of ‘Sunsal Bar’ on Coupang New Product Reveal, the official online mall is running an event until the 10th, offering 30% of the purchase amount as store credit to customers who buy the new product.
From the ‘Skewered Fish Cake Soup Seafood Party Pack’ launched in March to the ‘Sunsal Bar,’ Samjin Eomuk has proven itself as a trend-leading brand in the fish cake industry with consecutive sell-out records on the SNS-hot channel ‘Coupang New Product Reveal.’
Kim Tae-sung, Head of CX Division at Samjin Eomuk, said, “We strive to understand rapidly changing trends and reflect them in our product launches,” adding, “We will do our best to help more people enjoy fish cakes in diverse and delicious ways.”
Samjin Eomuk was selected as the No. 1 brand in the seafood processed food category for four consecutive years in the 26th Korea Brand Power Index (K-BPI). Additionally, it received the ‘Minister of SMEs and Startups Award’ at the ‘2024 Korea 100-Year Enterprise’ hosted by the Ministry of SMEs and Startups, recognizing its long tradition and history.
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