Woori Bank Launches 'Wibee Friends Honey Bank' for Children

Woori Bank announced on the 4th that it will operate the 4th popup store, ‘Wibee Friends Honey Bank’.

Wibee Friends Honey Bank is a kids bank that offers various banking experiences tailored to children's perspectives. Launched in collaboration with Playtime Joongang, which operates the nation’s No.1 kids cafe brand ‘Champion,’ Wibee Friends Honey Bank will be open for fifteen days from the 4th to the 19th at the first-floor plaza of Starfield Anseong, from 10 a.m. to 10 p.m.

Woori Bank actively utilized its representative character Wibee Friends to create a friendly and engaging space for children. When children visit Wibee Friends Honey Bank, they receive a Wibee Friends passbook and card, allowing them to indirectly experience financial activities such as account opening, card issuance, deposits, and payments. Visitors who complete all experiences or upload a visit verification photo on their social media accounts can also receive Wibee Friends merchandise.

Meanwhile, Woori Bank is holding a special event to commemorate the opening of this popup store until the end of next month. The first 2,000 customers who open a ‘Woori Child Happiness Subscription Savings’ or ‘Woori Child Happiness Installment Savings 2’ account in the name of their minor children through Woori WON Banking will receive a premium kids cafe Champion usage voucher.

Additionally, Woori Bank will operate ‘Wibee Friends Honey Cafe’ temporarily until the end of next month at ‘Starfield Anseong Champion 1250X’ and ‘Lotte World Tower Mall Champion The Black Belt,’ kids cafes run by Playtime Joongang. Wibee Friends Honey Cafe will offer six signature beverages featuring the Wibee Friends characters.

A Woori Bank official said, “‘Wibee Friends Honey Bank’ is a popup store that provides enjoyable experiences and various benefits, and we hope many children visit to indirectly experience banking,” adding, “Woori Bank will continue to open popup stores that deliver new experiences and differentiated services.”