Lotte Duty Free announced on the 1st that it has signed a strategic business agreement (MOU) with 'Idong-ui Jeulgeoum', the issuer of integrated transportation cards, and launched three types of EZL cards exclusively for individual foreign tourists.
The cards are currently being sold at Lotte Duty Free's showroom 'Now in Myeongdong' and the online reservation platform 'Klook'. Sales channels will be expanded to online travel agencies and convenience stores within this month.
Foreign customers using the cards can receive membership upgrades to Lotte Duty Free Gold level and a Pre LDF Pay worth 10,000 won, which can be used like cash for purchases over 1 dollar. Additionally, discount coupons of up to 50 dollars based on purchase amounts and two VIP lounge access tickets for Lotte Duty Free Myeongdong Main Store will be provided.
Furthermore, the card can be used not only for transportation but also at affiliated stores nationwide. It can be prepaid up to 500,000 won and integrates balance management without distinction between transportation and shopping usage, enhancing convenience. Lotte Duty Free plans to produce promotional materials in various languages and provide guidance on usage and benefits in cooperation with major domestic and international online travel platforms (OTA) to ensure that individual tourists from Japan, China, and Taiwan have no difficulties using the card.
Kim Joo-nam, CEO of Lotte Duty Free, said at the signing ceremony, “This business agreement was planned to improve convenience and satisfaction for individual foreign customers regarding domestic tourism,” adding, “Lotte Duty Free will continue to strengthen customized customer benefits in line with changing travel trends and consumption patterns.”
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