New Face of 'V Food Multi-Vita Immune Shot'
Yuria (20), a perfect scorer on the 2024 College Scholastic Ability Test, is debuting as an advertising model.
hy (formerly Korea Yakult) selected Yuria as the model for its high-dose multivitamin product 'V Food Multivita Immune Shot,' launched last January. Yuria will become the face of this product starting in May. hy explained, "Yuria's healthy and passionate image aligns well with the product concept, which is designed to support the health of exhausted test-takers."
hy plans to carry out activities for test-takers together with Yuria. In May, various videos including study tips for the CSAT will be produced and shared through the official YouTube channel, and in June, aligned with the mock exams and the CSAT schedule, diverse activities for test-takers and their parents will be conducted.
Yuria graduated from Yongin Hankuk University of Foreign Studies High School and became the only perfect scorer on last year’s CSAT after retaking the exam. She chose Life Science and Earth Science for her inquiry subjects, which made it impossible to apply to Seoul National University where Chemistry and Physics are required, so she enrolled in Yonsei University’s College of Medicine. In an interview, Yuria said, "I have no regrets about the choices I made."
Her fraternal twin younger brother also took the CSAT for the second time, achieving a high score with only two mistakes?one each in the language and inquiry sections.
hy has previously employed models such as Shin Min-a, Kim Ah-joong, and Joo Hyun-young. Starting this month, alongside Yuria for 'V Food Multivita Immune Shot,' world-renowned soccer player Son Heung-min will serve as the model for the 'Helicobacter Project Will' product.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


