Persona AI Unveils New Vision and CI... 'The World We Dream of, Closer with AI'

- Celebrating 7th Anniversary with New Vision, Mission, and CI Unveiled... Service Names Changed Uniformly
- Aspiring to Become a 'Leading AI Tech Company'

Persona AI, an artificial intelligence (AI) company, celebrated its 7th anniversary by unveiling a new vision and corporate identity (CI) on the 1st.

The newly announced vision of Persona AI is "A World We Dream of, Closer with AI." It reflects the commitment to realizing innovation in everyday life through AI and creating a future that everyone can enjoy. The mission is "Deep Technology, Easy Service," which signifies the continuous advancement of proprietary core technologies while making AI accessible and convenient for everyone to use.

The new CI, embodying the vision and mission, was also revealed. The main colors, "Persona Lime" and "Persona Blue," represent infinite possibilities and dynamic change. The circular symbol composed of lines symbolizes an organism that constantly communicates by connecting the past, present, and future, based on Persona AI's conversational AI technology. Additionally, the use of clear and intuitive typography conveys Persona AI’s image as a progressive and challenging company.

Furthermore, the brand name will adopt "Sona," part of the company name, and the names of key services will be uniformly changed. The on-premise chatbot "ROCHA AI" will become "SONA CHAT," the subscription-based cloud chatbot "BOTtalks" will be renamed "SONA WORK," and the voice callbot "CALLBOT" will be changed to "SONA CALL."

A Persona AI representative stated, "We are introducing a new vision, mission, and CI with the ambition to leap forward as a leading tech company in the AI era," adding, "We will continue to challenge and strive to bring the world we dream of closer through AI."