Innocean Accelerates Outdoor Media Business with New Ventures in Yeouido

Operation of IFC Mall Digital Signage Advertising Media
Securing Premium Media Portfolio Including Gangnam

Innocean announced on the 30th that starting from the 1st of next month, it will begin advertising media sales and content operation using 'Panorama200,' the longest domestic advertising medium at IFC Mall, which connects Yeouido Station of the Seoul Subway to The Hyundai, as well as three types of digital signage electronic billboards installed in high foot traffic areas inside the shopping mall.

Panorama200 is an outdoor medium that allows a single advertiser to exclusively use all 42 advertising panels installed along the approximately 200-meter-long underground walkway (moving walkway) wall. It is highly preferred by advertisers as it enables repeated exclusive exposure of their brand not only to shopping mall visitors but also to commuting office workers.

Innocean announced on the 30th that it will begin operating media advertising media at 'IFC Mall,' a complex shopping mall located in Yeouido, Seoul, starting from the 1st of next month. The photo shows the panorama view of IFC Mall's 'Panorama200,' the longest printed media in Korea. [Photo by Innocean]

IFC Mall, the first complex shopping mall in Yeouido, is attracting attention as a marketing platform for various global brands and the film industry, frequented by office workers and MZ (Millennial + Generation Z) generation visitors. Due to its high advertising content exposure effect, it is also emerging as a key strategic location in the outdoor advertising market.

Through this outdoor advertising media operation, Innocean has secured a premium media portfolio covering major commercial districts in Seoul such as Gangnam, Seocho, and Yeouido, including the Montessori billboard at Gangnam Station and Shinsegae Gangnam Central City and Pami Station.

Kim Jaepil, head of Innocean's MX (Media eXperience) division, said, "In the cookie-less era, outdoor advertising is showing potential not only as an alternative but also as a new media with possibilities for evolution and expansion. Innocean plans to expand its business by discovering new digital outdoor media at key locations throughout Seoul."