Nongshim Unveils 'Jjapagetti The Black' for the First Time... Actor Son Seok-gu Selected

Nongshim Celebrates 40th Anniversary of Jjapagetti Launch This Year
New Product Using Thick Noodles... Jjapagetti Double Black

Nongshim announced on the 29th that actor Son Seok-gu has been selected as the model for its new product, 'Jjapagetti The Black,' and that a TV commercial will be launched. The commercial, which will be aired starting from the 3rd of next month, conveys that Jjapagetti The Black delivers new value to consumers with chewier noodles and richer flavor.

Jjapagetti The Black, released by Nongshim on the same day, is a product launched to commemorate the 40th anniversary of Jjapagetti this year, characterized by deeper and richer taste achieved through new changes in both noodles and soup.

To preserve the thick noodles of Jjapagetti, Nongshim used the thickest dried noodles among its dried noodle products to create a more chewy and springy texture. The soup features newly added beef flavor and increased roasted onion powder content, enhancing the authentic freshly stir-fried black bean sauce taste of Jjapagetti. The toppings include large pieces of meat and cabbage, providing both visual and eating enjoyment.

Additionally, by using dried noodles, the calorie content is reduced by more than 20%, and it is fortified as a high-calcium product containing 262mg of calcium, which is 37% of the daily recommended intake of 700mg, thus enhancing its nutritional value.