Encore Event for 'HAVE A GOOD AI LIFE' Goods
Inviting Consumers into Samsung's Unique AI Life Ecosystem
Apply for Limited-Edition Goods by Sharing on SNS
Cheil Worldwide announced on April 25 that it will hold an encore event for the limited-edition Samsung Electronics 'HAVE A GOOD AI LIFE' goods, which were recently unveiled. All of the goods were sold out within just two hours of the initial event held on April 16.
This limited-edition collection is designed to invite consumers into Samsung Electronics' unique artificial intelligence (AI) ecosystem, known as 'AI Life.' Created in collaboration with the lifestyle brand Niceweather, the package consists of six everyday items frequently used in daily life: rubber gloves, socks, a water cup, a towel, a spatula, and tape. The name 'HAVE A GOOD AI LIFE' was inspired by Niceweather's slogan, 'HAVE A GOOD DAY.'
Notably, the rubber gloves included in the goods kit feature the message, "A promise not to get a single drop of water on your hands-AI Life keeps that promise," highlighting the AI Custom Wash function of the Bespoke AI dishwasher. The socks convey the message, "Step away from household chores. AI knows this floor better than you do," introducing the Bespoke AI Steam, which provides customized cleaning based on different floor materials.
A Cheil Worldwide representative involved in the production of the goods explained, "We wanted to communicate the changes that Samsung Electronics' AI appliances will bring to everyday life in a witty and relatable way, so we chose to use familiar household items for the goods."
The encore event, which opened at 10 a.m. on April 25, follows the same process as before: participants can download images of the goods from the Samsung.com event page, post them on their personal social networking services (SNS) and online communities with required hashtags such as '#UnprecedentedAILife' and '#SamsungNewlywedAppliances,' and then verify their posts to apply for the goods.
A Samsung Electronics representative stated, "Consumers have shown a tremendous response to this event, which was designed to let people experience Samsung's AI Life as it becomes increasingly integrated into daily life," adding, "We plan to continue launching a variety of campaigns that will allow people to experience Samsung's unique AI Life in new and engaging ways."
Meanwhile, Samsung Electronics also plans to hold an event where participants who share photos or videos of themselves unboxing or using the goods will be entered into a drawing to win a limited-edition tray.
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