[National Brand] One Bottle Sold Every 20 Seconds... 120-Year History of Jeonggwanjang Red Ginseng Extract

First Created with Red Ginseng Concentrate
Essence of Red Ginseng Active Ingredients
Steady Seller for Family Month and Holiday Gifts

KGC Ginseng Corporation's 'CheongKwanJang HongSamJung' is a leading product in the domestic health functional food market. It is a popular gift choice for expressing heartfelt sentiments to parents, relatives, and acquaintances during Family Month, as well as Chuseok, Lunar New Year, and other special occasions.

KGC Red Ginseng Extract
[Photo by KGC Ginseng Corporation]

CheongKwanJang HongSamJung is called the 'crystal of effective red ginseng components.' This is because it optimizes various active ingredients such as saponins generated during the steaming and drying process of ginseng, amino acids, red ginseng polysaccharides, and minerals, maximizing the original soft taste and aroma of red ginseng. It contains 100% red ginseng concentrate in the container, holding excellent components by itself, and serves as the core ingredient in all red ginseng product recipes, playing the role of the 'red ginseng leader.'

The origin of CheongKwanJang HongSamJung, which has shared the history of Korean red ginseng, dates back over 120 years. In 1899, the 36th year of King Gojong's reign, the Korean Empire established the 'Samjeonggwa,' a department responsible for red ginseng affairs within the royal palace, beginning state-level management of red ginseng.

From then on, attention was paid to processing red ginseng into a more convenient form for consumption, moving away from root ginseng products. This was because red ginseng, with a moisture content of about 12%, is quite hard and difficult to consume in its original form.

In 1908, a red ginseng processing center under Samjeonggwa was established in the Gaeseong area of Gyeonggi Province, where the first concentrated red ginseng product, similar to today's CheongKwanJang HongSamJung, was created?allowing for long-term storage and easy consumption.

KGC Ginseng Corporation, originating from Samjeonggwa, has since focused intensively on researching the efficacy of Korean ginseng, known as a 'mysterious medicinal herb' for thousands of years. Through this research, it has officially received recognition from the Ministry of Food and Drug Safety for various functionalities such as 'immune system improvement,' 'fatigue recovery,' 'blood circulation improvement,' 'memory enhancement,' and 'antioxidant effects.'

CheongKwanJang HongSamJung is a steady seller in the health functional food sector, satisfying taste, ingredients, and popularity. Since surpassing 100 billion KRW in sales in 2007, it has steadily grown to an annual sales level of about 300 billion KRW. More than one million bottles are sold annually at a rate of one bottle every 20 seconds, earning it the nickname '20-second HongSam.'

Song Sang-wook, Senior Brand Manager at KGC Ginseng Corporation, stated, "CheongKwanJang HongSamJung embodies the heritage of Korean ginseng that has continued for thousands of years and contains the fundamental value of red ginseng. We plan to contribute to the health improvement of people worldwide by properly delivering 100% red ginseng concentrate, combining traditional craftsmanship with modern technological know-how."