Yuik Opens Mega Popup Store in Collaboration with Shinsegae

Genome & Company’s cosmetics brand ‘UIQ’ is partnering with Shinsegae to open a massive pop-up store throughout April.

Planned to celebrate the brand’s 3rd anniversary, this pop-up store is designed under the concept of ‘UIQ Universe (UIQUNIVERSE)’ to allow customers to experience UIQ’s patented microbiome ingredients and popular products.

During April, a duty-free pop-up will operate on the 10th floor Iconic Zone of Shinsegae Main Store, and from April 28 to 30, a photo wall and brand experience zones will be set up on the 1st floor and 11th floor Sky Park of the Shinsegae Main Store.

During the pop-up store period, UIQ has prepared various programs including ▲best product trials and inner beauty launch ▲pop-up limited edition products ▲massive media facade advertisements ▲RIIZE fan signing event & beauty talk show. Domestic and international visitors can enjoy various products and attractions throughout the pop-up space.

First, visitors can experience and purchase UIQ’s main products this year such as the ‘Biome Vita C’ line, ‘Biome Remedy Tone-up Sunscreen (Purple)’, ‘Biome Remedy Perfect Matte Sun Stick’, and the inner beauty brand ‘U Eat UIQ’. Additionally, numerous famous YouTubers like Sobiyojung who participated in product development, as well as domestic and international influencers such as Heeso and Swan, are expected to attend.

[Photo by Genome & Company]

To commemorate the pop-up store opening, limited edition products and various events have been prepared. To celebrate the brand’s 3rd anniversary and the pop-up store opening, a fan signing event and beauty talk show with UIQ’s exclusive model ‘RIIZE’ will be held.

As a massive pop-up store, advertisements featuring UIQ’s exclusive model ‘RIIZE’ will appear on the exterior wall (12x17M) of Shinsegae Department Store Main Store, and promotional videos will also be shown on the large media facade in the 10th floor Iconic Zone. Additionally, a life-size standee and photo wall of RIIZE will be installed on the 1st floor of the department store, and some of the photo shoot for the ‘Sun Campaign’ scheduled to be released in May will be unveiled.

Moreover, to celebrate the pop-up, UIQ will launch duty-free exclusive special sets and travel kits featuring popular products, along with various goods such as photo card packs of exclusive model RIIZE. On UIQ’s official mall, an event page for the brand pop-up store will open from the 23rd, introducing pre-sales, pop-up store layout, and events.

A UIQ representative stated, “We are opening our first pop-up store in Korea to repay the love and interest we have received so far. We were able to open the brand pop-up store by partnering with Shinsegae, which discovers and invests generously in K-indie brands. We plan to firmly establish ourselves as the number one microbiome cosmetics brand through offline and overseas expansion in the future.”