Aurora World Opens New 'Toyplus' Store at Yeoju Premium Village

Global character toy and content company Aurora World announced on the 23rd that it will hold a grand opening of a new Toyplus store located in Yeoju Premium Village on May 30.

Yeoju Premium Village is a complex shopping town born from the renewal of Yeoju 375 Outlet. The Toyplus store opening here is 142 pyeong in size and is directly adjacent to the outlet, offering excellent accessibility. It is expected to attract customers from various regions such as Yeoju, Icheon, Wonju, and the metropolitan area. The soft opening will begin on the 25th.

For customers, especially family visitors, a wide range of popular character toys and products will be showcased, allowing them to experience and enjoy products in character-specific zones such as PalmPals, Sanrio, Sylvanian, Marvel, Mimi, and Bearblade. It is expected to stimulate creativity in children and make time with their children more meaningful for parents.

To commemorate the opening, an additional 10% discount event will be held from the 25th to the 30th, and customers who purchase over 50,000 won will receive a gift. Customers who purchase over 70,000 won will have the opportunity to buy a lucky box worth 100,000 won for 5,000 won, and a limited sale of the Molang special set worth 140,000 won will be available for 19,800 won.

An Aurora World official stated, “This store opening will be an important opportunity to strengthen our brand presence in the domestic market,” adding, “Through the Toyplus Yeoju Premium Village store, we will provide more customers with a new shopping experience and grow together with the local community to deliver better value.”