GS25 Introduces 'Pure Gold Carnation' for Family Month

'Convenience Store Peak Season' Welcomes May with Planned Product Launch
Theme Park Ticket Giveaway Event Included

GS Retail's convenience store GS25 announced on the 23rd that it will showcase over 100 differentiated planned products, including pure gold carnations, luxury goods, and popular toys, ahead of May, the month of family.

The pure gold products GS25 is offering for Parents' Day include two types: ▲Carnation Gold Bar 3.75g (549,000 KRW) and ▲Carnation Necklace 3.75g (644,000 KRW). GS25 explained that they prepared pure gold gifts that can substitute cash, in line with the trend of preferring practical gifts.

The model is posing while holding the Carnation Necklace 3.75g (left) and Carnation Gold Bar 3.75g products released by GS25 to commemorate Parents' Day.
[Photo by GS Retail]

The two pure gold products can be purchased through the family month special section of GS25's own app, Uri Dongnae GS, or at GS25 stores nationwide. The pure gold products are sold by made-to-order method, and the finished products are delivered to the customer's desired location in a premium case along with a certificate of authenticity.

Additionally, GS25 planned a promotion offering a one-plus-one (1+1) benefit when purchasing eight types of fresh carnations (8,900 KRW to 13,900 KRW) sold at offline GS25 stores using affiliated cards (NH Nonghyup, BC Card). They are also running a special sale of 300 differentiated carnation products from 'Beatles Bank,' a flower shop famous on social media (SNS) for dancing flowers, at a special price through pre-orders on the Uri Dongnae GS app until June 2.

For Children's Day (May 5), GS25 prepared toy products and special events. GS25 is offering popular LEGO toys as Children's Day products. They prepared six best LEGO starter pack products from series such as 'Animal Crossing,' 'City,' and 'Ninjago,' priced at 6,400 KRW each. In addition, a special event under the theme 'Theme Park GS25 Land' will be held from June 2. Customers who purchase event products with GS Pay and collect stamps generated in the Uri Dongnae GS app can participate by pressing the entry button. Prizes include ▲Pororo Theme Park admission tickets and popular toys like Hello Carbot.

GS25 is launching these unique new products because May marks the start of the peak sales season for convenience stores. According to GS25's analysis based on last year's average monthly sales indexed at 100, the sales index for May recorded 104, exceeding the average. This is explained by the increase in foot traffic to convenience stores due to the rise in temperature and the surge in demand for family month-related products.

Cha Jeong-mo, product planner (MD) of GS Retail's Life Living Team, said, "In line with the expanding consumer trend of preparing special gifts through nearby convenience stores for special occasions, we have launched over 100 family month special planned products. We will do our best to ensure everyone can enjoy a rich family month by supporting shopping baskets through various discount events."