Tourism Organization and Kakao Collaborate to Revitalize Tourism Linked to 'Korea Dullegil'

Korea Dullegil Walking Tour Product Promotion and More

The Korea Tourism Organization announced on the 19th that it has signed a business agreement with Kakao to promote domestic tourism and revitalize the local economy in connection with the Korea Dullegil.

(From left) Kwon Dae-yeol, Chair of Kakao ESG Committee, Seo Young-chung, Acting President of Korea Tourism Organization.
[Photo by Korea Tourism Organization]

Through this agreement, the Organization and Kakao will promote the Korea Dullegil brand linked with Kakao's major services and develop Korea Dullegil products with Kakao Makers.

First, Kakao Makers will launch a special exhibition of Korea Dullegil walking tour products titled "Walking Around Korea, Korea Dullegil." The exhibition will start on the 22nd and run for a total of six sessions over eight months until November. Buyers of the products will receive a limited edition "Korea Dullegil × Ryan & Chunsik" badge for free. The limited edition badge design was selected through a vote held from March 20 to 26.

The two parties will not only promote Korea Dullegil walking tours but also collaborate on ESG initiatives such as programs to improve public health and revitalize the local economy.

Previously, since 2015, the Organization has been developing the Korea Dullegil, a walking trail approximately 4,500 km long that connects the outskirts of South Korea under the vision of "Rediscovering Korea and Walking Together," and has been promoting various marketing campaigns to activate walking tours.

Seo Young-chung, Acting President of the Korea Tourism Organization, said, "We expect this agreement to contribute to the revitalization of domestic tourism along with Korea Dullegil," adding, "The Organization will continue to promote various projects, including public-private cooperation campaigns, to contribute to regional economic development through tourism."