Meritz Securities analyzed on the 18th that there is no reason not to buy iFamilySC, expecting it to record its highest-ever performance in the first quarter of this year.
Hanuri, a researcher at Meritz Securities, stated in a report on the same day, “iFamilySC is expected to record sales of 55.2 billion KRW, operating profit of 10 billion KRW, and net profit of 7.9 billion KRW in the first quarter of this year, representing increases of 68.1%, 115.6%, and 112.8% respectively compared to the previous year,” and forecasted, “Both domestic (20.0%) and overseas (101.4%) markets are showing strong performance, achieving the highest quarterly results.”
He explained, “Domestically, steady seller momentum continues, the new product ‘Glasting Gloss’ has caused a sold-out frenzy, and expansion into other categories has all been effective,” adding, “It is understood that iFamilySC ranked among the top in the makeup category in the April Ollyeong Pick following last month’s Ollyeong Sale.”
He also analyzed, “Overseas, in Japan, expansion of offline bases targeting large drugstores is expected to add key products, with quarterly sales expected to surpass 20 billion KRW,” and “Sales are steadily increasing in Greater China, Southeast Asia, Western markets, as well as other regions such as Qatar and the Czech Republic.”
He stated, “Within a cosmetics business structure that is 100% B2B, the company excellently manages sourcing, distribution, and branding, running the business well,” and predicted, “With efforts to foster new products, sales for this year are expected to reach 210.3 billion KRW and operating profit 38.2 billion KRW, increasing by 41.4% and 59.1% respectively compared to the previous year.”
He added, “I cannot help but recommend buying. It is that good.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
