KOTRA Operates Korean Pavilion at Beijing Baby Products Expo to Support Exports and Investment Attraction

The Korea Trade-Investment Promotion Agency (KOTRA), together with the Ministry of Trade, Industry and Energy, announced on the 15th that they jointly operated the Korean Pavilion at the '2024 China Beijing Infant Products Fair (MICF 2024)', which opened on the 13th, supporting domestic companies' export and investment attraction activities.

The Ministry of Trade, Industry and Energy and KOTRA are operating the Korea Pavilion at the "2024 China Beijing Infant Products Fair (MICF 2024)" held for three days from the 13th at the China International Exhibition Center in Beijing. The photo shows the scene at the Korea Pavilion. Photo by KOTRA

Now in its 35th year, MICF is an exhibition related to pregnancy, childbirth, and childcare products. Approximately 1,000 well-known brands participate, and each event attracts around 35,000 buyers and visitors, making it a major exhibition in China. This year, it is held over three days at the China International Exhibition Center in Beijing.

The Korean Pavilion hosted 30 Korean companies in fields such as teething toys, infant tableware sets, homeschooling educational materials, and atopic dermatitis creams to welcome visitors. On-site, a 'Free Trade Agreement (FTA) Mobile Consultation Desk' was set up to provide consulting on utilizing the Korea-China FTA to participating companies, and the Korea Intellectual Property Protection Agency operated an 'Intellectual Property (IP) Desk' to support the protection of Korean companies' intellectual property rights in China. The consultation desk also conducted investment attraction activities supporting Chinese buyers' investments in Korea.

KOTRA plans to continue encouraging entry into the Chinese market by supporting participating companies' entry into Chinese online distribution channels even after the exhibition ends.

Hwang Jaewon, head of KOTRA's China Regional Headquarters, said, "The Chinese government's active childbirth promotion policies and the diversification of Chinese consumers will act as opportunities for Korean companies," adding, "We will continue to support excellent infant product companies in pioneering new sales channels in China."