Hwahae Shopping Surpasses 160 Billion KRW in Cumulative Transactions After 6 Years

Based on Over 8.3 Million Reviews and Ratings

Birdview, the operator of the beauty platform Hwahae, announced on the 12th that 'Hwahae Shopping' has achieved a cumulative transaction amount of 160 billion KRW in 6 years.

Hwahae Shopping is a review data-based commerce platform that provides optimized information tailored to each individual based on reviews and ratings from over 8.3 million actual users, considering customer age groups, skin types, and unique characteristics.

Hwahae Shopping currently sells about 20,000 products from more than 1,300 brands, among which around 100 products are sold exclusively on Hwahae as specially planned items called 'ONLY Hwahae.' The cumulative transaction amount of ONLY Hwahae accounts for more than 40 billion KRW, about 25% of the total.

Lee Woong, CEO of Birdview, said, “Since its launch, Hwahae Shopping has enhanced consumer purchase satisfaction by providing an exploration-based shopping experience based on vast data. Moving forward, we will strengthen our position as a beauty brand acceleration platform that possesses a virtuous cycle structure where consumers' smart choices lead to brand growth.”