"Black Day Jjajangmyeon 3,900 Won"… Hongkong Banjeom 0410, National Support Campaign

Discount Event for In-Store Customers on the 14th
Includes Support Message Considering High Inflation Situation

Hong Kong Banjeom 0410, a Chinese cuisine specialty restaurant operated by The Born Korea, announced on the 12th that it will hold the 'National Support Campaign Part 6,' offering Jjajangmyeon for 3,900 won to customers visiting the store on the 14th in celebration of 'Black Day.'

Hong Kong Banjeom's National Support Campaign has been providing benefits to consumers quarterly since its opening in 2006. It started in February last year and is now in its sixth round.

Hong Kong Banjeom, '2024 Black Day Commemoration National Support Campaign Part 6' [Photo by The Born Korea]

This campaign will be available only on Black Day. Most Hong Kong Banjeom stores nationwide, except for some locations, will participate. The benefit applies only to customers dining in the store and is not available for takeout or delivery. However, takeout and delivery specialty stores that do not operate a dining hall will offer the same discount benefit for takeout orders only.

Previously, since 2014, Hong Kong Banjeom has held promotions on Black Day, an unofficial holiday where people who did not receive gifts on Valentine's Day and White Day comfort themselves by eating Jjajangmyeon.

A representative from Hong Kong Banjeom said, "This year, we are conducting the National Support Campaign to send a message of encouragement to those going through difficult times due to ongoing high prices," adding, "We hope more consumers can enjoy Jjajangmyeon at a reasonable price."