'The Power That Makes You Shine' Hugel, CI and Website Revamp

Hugel announced on the 9th that it has revamped its CI and official website in line with its new slogan, Power That Makes You Shine.

Hugel New CI
Photo by Hugel

This revamp reflects the vision to lead new changes in the global medical aesthetic field and leap forward as a top-tier company, following the approval of Retivo, a botulinum toxin product, from the U.S. Food and Drug Administration (FDA), the world's strictest pharmaceutical regulatory agency, making Hugel the fourth company worldwide to enter all three major markets (U.S., China, Europe).

The CI retains the existing blue symbol that represented diversity, convergence, and global presence, but the shape and color of the circle have been simplified and sharpened to emphasize Hugel’s commitment and boldness to contribute to human health and beauty. In particular, a new color system called "Hugel Blue" was introduced to strengthen the company’s trustworthy image.

The CIs of existing affiliates have also been updated based on the new CI to ensure consistency and enhance the group’s corporate image. The newly introduced CI will be gradually applied across all internal and external communication channels, including Hugel headquarters and overseas subsidiaries, official websites of Hugel affiliates, advertisements, promotional materials, employee emails, and business cards.

The website was also revamped. The top menu was reorganized according to the nature of the information, and the design and layout were changed to make it easier for customers to find the information they want. Menus are arranged as thumbnails on the main screen to minimize navigation, while sub-content under each menu is described concisely and intuitively, focusing on key achievements.

At the bottom of the main page, all of Hugel’s brands, latest news, recruitment information, and academic activities can be viewed at a glance, and the top right icon allows easy access to family sites such as affiliates and overseas subsidiaries.

Additionally, Hugel selected its first-ever corporate model since its founding. Alongside actress Lee Na-young, the company will conduct corporate photo shoots, videos, and brand campaigns to convey Hugel’s aesthetic philosophy to domestic and international markets.

A Hugel representative said, “Building on our entry into the U.S. market, we are preparing for another global innovation. With the revamp of our slogan, CI, and website as a turning point, we will communicate more actively with various stakeholders including consumers and investors.”