Discovering Lesser-Known but Promising Local Tourist Attractions
Offering Discounts with Travel Month and Digital Tourism Resident ID
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 9th that they have selected 13 locations as '2024 Small but Promising Tourist Destinations.'
Small but Promising Tourist Destinations are regional tourist spots with low awareness but high growth potential, identified and nurtured through this project. Since 2019, the organization has been jointly supporting this initiative with local governments.
This year's selected locations are ▲Gyeongin Ara Waterway (Incheon Gyeyang area) ▲Korea Manhwa Museum (Bucheon, Gyeonggi) ▲Yeongwol Tourism Center (Yeongwol, Gangwon) ▲Edufarm Tourist Complex (Jeungpyeong, Chungbuk) ▲Taehaksan Natural Recreation Forest (Cheonan, Chungnam) ▲Namwon City Kim Byung-jong Art Museum (Namwon, Jeonbuk) ▲Uijae Cultural Heritage Site (Dong-gu, Gwangju) ▲Goheung Space Launch Observatory (Goheung, Jeonnam) ▲Dadaepo Beach Park (Saha, Busan) ▲Seuldo (Dong-gu, Ulsan) ▲Mujinjeong (Haman, Gyeongnam) ▲Cheongdo Sinhwarang Pungnyu Village (Cheongdo, Gyeongbuk) ▲Seongan Olle (Jeju), totaling 13 locations.
First, the organization will provide promotional marketing for the selected tourist destinations along with big data-based analysis and consulting on the current status of the tourist sites. Support will also be given for the production of 'Odii,' an audio tour guide service content.
Additionally, discount benefits will be offered in connection with the organization's major projects such as 'Travel Month' and the 'Digital Tourist Resident Card.' Promotion will be strengthened to help Small but Promising Tourist Destinations develop into representative regional tourist spots by developing tourism products linked with nearby attractions.
'Cheorwon Hantan River Columnar Jointing Trail,' selected as a Small but Promising Tourist Destination in 2022, saw the number of visitors increase more than 7.8 times compared to 2021. 'Geochang Changpowon,' selected in 2023, also experienced a visitor increase of more than 2.6 times year-on-year through various projects combined with the Digital Tourist Resident Card.
Moon So-yeon, head of the Public Tourism Strategy Team at the Korea Tourism Organization, said, "There are still many attractive tourist spots unknown in every corner of the regions," adding, "We plan to discover Small but Promising Tourist Destinations across the country so that many citizens can experience the hidden charms of these areas."
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