Samsung Electronics Supports Music Curation App 'essential;' on Smart TVs

Includes Special Playlist Exclusively for Samsung TV

Samsung Electronics announced on the 9th that it has newly introduced NHN Bugs' music curation service application 'essential;' on the Apps store dedicated to smart TVs.

A Samsung Electronics model is introducing the music curation service essential; application added to the Apps store, a dedicated app store for smart TVs, at the Samsung Store Daechi branch in Seoul. / Photo by Samsung Electronics

essential; offers music curation and emotional background screens tailored to various tastes, boasting a strong fan base. The essential; available on Samsung TV includes special playlists that can only be enjoyed on Samsung TVs. It also features stylish essential background designs optimized for interior decoration.

Additionally, the app enhances convenience by allowing users to access playlists immediately upon launching the app. Selecting playlists optimized for desired themes and genres has also become easier. Depending on the situation, users can quickly search for playlists by keywords such as 'working out' and 'drive.'

Samsung Electronics explained that the essential; channel is also freely available 24 hours a day on Samsung TV Plus channel 526.

A company representative said, "We introduced the essential; application to provide Samsung TV customers with a more differentiated content experience," adding, "We will continue to strengthen Samsung TV's competitiveness by delivering services that bring new value to customers' daily lives."