13th & 20th Celebrity Lectures, Pet Dog Cherry Blossom Snaps, Daily Classes Galore
Weekly Expert Social Dining Every Thursday from Nov to May 30
Promoting Yongmarugil Brand and Creating a Welcoming Commercial Area for Visitors
Yongsan-gu, Seoul (District Mayor Park Hee-young) will hold a spring commercial district festival from April 13 to May 30 along Yongmaru-gil near the Gyeongui Line Forest Trail (121 stores in the Saechang-ro 14-gil area).
As part of the local brand commercial district development project, the festival aims to promote the influx of surrounding foot traffic and raise awareness of Yongmaru-gil as a local brand.
This spring commercial district festival highlights the geographical conditions and commercial characteristics of Yongmaru-gil. Experiences and events that harmonize with the seasonal atmosphere will welcome spring visitors.
Spring Festival on Saturdays in the 2nd and 3rd weeks of April: 'Yongmaru-gil BomBomBom'
On April 13 and 20, 'Yongmaru-gil BomBomBom' will be held, featuring ▲celebrity lectures ▲Gyeongui Line Forest Trail cherry blossom snapshot photos ▲one-day classes.
The celebrity lectures will take place from 2 PM for an hour and a half in the large auditorium on the 4th floor of the Yongmun-dong Community Center. On the 13th, comedian Kim Young-chul will lead a session titled ‘What is Your Dream?’ On the 20th, YouTuber Joo Eon-gyu (former operator of the Sinsa Imdang channel) will be the lecturer, sharing insights on ‘Reviving Small Businesses Using YouTube.’ Attendees will receive coffee discount coupons usable at 11 Yongmaru-gil stores, allowing them to enjoy spring in Yongmaru-gil. Pre-registration is for 70 people, and 80 spots are available on the day of the event.
An event to take instant photos of pets against the backdrop of cherry blossoms along the Gyeongui Line Forest Trail is also prepared. Photographer Yoo Jae-ryeok, who runs Yoo Jae-ryeok Photo Studio in Yongmaru-gil, will shoot from 4 PM. Printed photos will be framed and distributed starting from the 30th. A total of 6 teams (3 per day) will be recruited. Yoo Jae-ryeok is an internationally renowned photographer who has worked as a royal portrait specialist for the Malaysian royal family for 20 years.
At affordable prices, participants can also experience ▲leather keychain crafting ▲painting ▲cocktail one-day classes. The leather keychain craft allows engraving of English initials. It will be held at Eclat Workshop at 2 PM. The painting class will be held at 4 PM at Yuwol Studio. At 6 PM, Magazine Notes will host a session on how to comfortably enjoy a cocktail bar and easily make cocktails. Each class lasts 2 hours, with a tuition fee of 10,000 KRW per class. Each session will recruit 4 participants, totaling 24 people.
Applications for participation in the Yongmaru-gil BomBomBom program can be found on the Yongsan-gu Office website under the Events/Education bulletin board or on Yongmaru-gil’s Instagram (@yongmarugil).
Evening Dinners with Experts: 'Yongmaru-gil Spring Social Dining'
From April 11 to May 30, every Thursday, a 3-hour social dining gathering with various experts will be held. The goal is to create a space to share emotional bonds and provide motivation to visit Yongmaru-gil. The gatherings start at 7:30 PM.
At Dosisanjang on the 2nd floor of SuperSuper Seoul in Yongmaru-gil, groups of 8 to 10 people will gather for the dining sessions. Eight experts from various fields will lead the meetings: ▲classical music commentator Na Woong-jun ▲sommelier Jeon Ji-min ▲bartender Jo Jin-guk ▲Nespresso Korea Marketing Director Lee Seung-oh ▲marketer Kim Dae-hong (formerly of Baemin and Zigzag) ▲World Barista Champion Jeon Ji-ho ▲architectural firm director An Jong-hoon of Pungwha-ji ▲and author Kwon Min of the book 'Being Yourself.'
Applicants who submit a self-introduction explaining why they want to attend will be selectively invited. Registration details are available on the Yongsan-gu website and Yongmaru-gil Instagram, similar to the BomBomBom program. A 30,000 KRW deposit is required to prevent no-shows and will be refunded after the meeting.
Park Hee-young, Mayor of Yongsan-gu, stated, “Revitalizing the commercial district is a project where merchants and residents work together to revive the neighborhood commercial area. We will continue to strive to make Yongmaru-gil a place that exudes charm and where people want to stay.”
Meanwhile, the Yongmaru-gil local brand commercial district completed the first phase of infrastructure development last year and is currently promoting the second phase of commercial district branding this year. The project will continue until next year.
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