It is the Hero Era... Lim Young-woong, No.1 Brand Reputation for April Advertising Models

Singer Lim Young-woong ranked first in the brand reputation for advertising models in April 2024.

Singer Lim Young Woong. [Photo by Mulgogi Music]

On the 4th, the Korea Corporate Reputation Research Institute announced that Lim Young-woong's brand ranked first in the brand reputation big data analysis for advertising models in April 2024.

The Korea Corporate Reputation Research Institute measured 25,901,585 pieces of big data on advertising model brands from March 4, 2024, to April 4, 2024, and analyzed consumer behavior to calculate the brand reputation index based on participation index, media index, communication index, and community index for advertising model brands.

Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, explained, "In the link analysis of Lim Young-woong's advertising brand, 'trust,' 'empathy,' and 'being loved' scored highly," and "the positive-to-negative ratio analysis of Lim Young-woong's advertising brand showed a positive rate of 92.98%."

The top 30 in the brand reputation for advertising models in April were Lim Young-woong, Son Heung-min, Son Seok-gu, Ma Dong-seok, Cha Eun-woo, IU, Gong Yoo, LE SSERAFIM, Seventeen, BTS, TWICE, IVE, Kim Go-eun, Lee Chan-won, Yoo Jae-suk, Ryu Hyun-jin, NewJeans, Lee Jung-jae, Lee Byung-hun, aespa, Kim Jong-kook, Lee Hyori, Jun Ji-hyun, Kim Ho-joong, Won Bin, NCT, Kim Yuna, BLACKPINK, Lee Seo-jin, and Yoona, respectively.

The brand reputation index is an indicator created through big data analysis of brands, identifying that consumers' online habits have a significant impact on brand consumption. The advertising model brand reputation analysis measures consumer relationships with advertising model brands, positive and negative evaluations, media interest, and the level of consumer interest and communication.