Meet 'Catch! Tiniping' at Busan Station Complex Cultural Space

Korail Distribution-SAMG Entertainment Join Hands
Utilizing Content IP... Developing Goods as Well

On the 3rd, Koreail Distribution announced that it signed a business agreement related to mobility service convergence with SAMG Entertainment, the producer of the popular character 'Catch! Tini Ping,' on the 2nd.

Meet 'Catch! Tiniping' at Busan Station Complex Cultural Space

Kim Young-tae, CEO of Korail Distribution (right), and Kim Su-hoon, CEO of SAMG Entertainment, are posing for a commemorative photo after signing a business agreement on the 2nd at Tiny Ping World in Pangyo. / Photo by Korail Distribution

The main content of this agreement is the convergence of K-animation and railway mobility business. Both companies agreed to cooperate to promote K-content and create new experiential spaces by utilizing their resources and networks.

First, they will jointly develop and showcase complex cultural spaces at major stations. As part of this, 'Tini Ping Station in Busan' will operate at Busan Station from May 1 to 12. Tini Ping Station in Busan is a complex cultural space combining experience and consumption with a character theme park concept.

In the future, the two companies plan to jointly pursue projects for product development using the intellectual property (IP) of 'Catch! Tini Ping' content and for creating social value. They will also consider ways to utilize railway station spaces, which are the business foundation of Koreail Distribution.

Additionally, they will develop limited-edition 'Catch! Tini Ping' goods available only at Storyway convenience stores inside stations. At coffee specialty stores (Cafe Storyway) operated by Koreail Distribution, collaboration menus using 'Catch! Tini Ping' will be developed and sold.

A Koreail Distribution official said, "Through the combination of K-IP and railway mobility, we will continuously create spaces and products that provide travelers with special experiences," adding, "We will make railway stations spaces filled with content loved by the public to bring joy."