Chong Kun Dang Health I'm Vita Selects New Model 'Park Jaebum'

Jongkundang Health's premium vitamin brand I’m Vita has selected singer Park Jaebeom as its new model.

Singer Park Jaebeom is recognized not only as a singer but also as a producer and MC, continuously taking on new challenges in various fields, gaining much love and expanding his domain. In 2022, he established MORE VISION and has been actively working as an entrepreneur.

I’m Vita stated that they chose Park Jaebeom as their model because his energetic and trendy image aligns well with I’m Vita’s identity of offering only high-quality vitamins for modern people.

I’m Vita is Jongkundang Health’s premium vitamin brand with the vision of presenting the correct standard for vitamins, carrying the slogan “The true vitamin you’ve been looking for.”

The flagship product, I’m Vita Multivitamin Immune Shot, is an all-in-one multivitamin composed of a triple complex formulation of liquid, capsule, and tablet forms. It has established itself as an essential product for recharging the energy of tired modern people, surpassing 10 million cumulative sales within just one year of its launch.

I’m Vita Immune Shot uses 100% European vitamins and contains a total of 18 nutrients, including 10 essential vitamins for modern people, 7 minerals, and beta-carotene. Notably, the vitamin B complex is formulated up to 4,000%. As a result, in August 2023, the brand’s sales volume translated to approximately one unit sold every second, earning it the nickname “1-second vitamin.” It recently ranked first in a consumer survey (K-BPI), solidifying its position as a leading vitamin brand.

A representative from Jongkundang Health’s I’m Vita said, “Park Jaebeom, who has been active in music, broadcasting, and business for a long time, is loved across generations from the MZ generation to various age groups. We expect the synergy between Park Jaebeom’s energetic and trendy image and I’m Vita’s image, which is loved by consumers as the ‘1-second vitamin,’ to be very effective.”