February Online Shopping 18 Trillion Won... 10% Increase from Previous Year

Statistics Korea Announces 'February Online Shopping Trends'

The online shopping transaction amount in February, which included the Lunar New Year holiday, increased by more than 10% compared to the same month last year.

According to Statistics Korea's 'Online Shopping Trends' on the 1st, the online shopping transaction amount in February was recorded at 18.9766 trillion KRW, an 11.0% increase compared to the same month last year. This is the highest level ever recorded for February. By product category, the transaction amount for agricultural, livestock, and fishery products surged by 48.9% from a year earlier to 1.0882 trillion KRW.

Photo by Jo Yongjun jun21@

Due to the holiday and the widespread use of online grocery shopping services, the transaction amount for food and beverages also increased by 20.9% compared to the same month last year, reaching 2.5787 trillion KRW.

With increased travel during the holiday, travel and transportation services saw transactions of 2.1369 trillion KRW, up 21.6% from the same month last year. However, decreases were observed in telecommunications devices (-21.7%), computers and peripherals (-4.9%), and bags (-4.2%).

Among online shopping, mobile shopping transaction amount increased by 12.1% compared to the same month last year, reaching 14.2039 trillion KRW. The share of mobile shopping transaction amount within online shopping accounted for 74.8%.