Customized Communication Program Operation
Comforting Employee Hardships, Sharing Vision
The Korea Workers' Compensation and Welfare Service (Director Park Jong-gil) is attracting attention by operating a communication program tailored to MZ generation employees.
Since the 1st, the Service has launched the ‘Su·Jeo Drink Sip Bun’ program, meaning ‘an evening with chatting,’ to facilitate casual communication.
When an employee sends a short message like, “Director! I am ○○○. Please buy me a meal~,” the director and the employee who submitted the message have dinner together. It is a communication program customized for MZ employees to comfortably talk about various topics such as personal difficulties and work as if chatting.
The first event was a huge hit, with dozens of applicants flooding in, requiring an extension of the application period. As the MZ generation enters the labor market in large numbers, the Service has also embarked on free and open communication suited to the characteristics of MZ generation employees.
Since his inauguration, Director Park Jong-gil has been striving to create a workplace full of enthusiasm by establishing a vision and organizational innovation strategy reflecting the needs and characteristics of the MZ generation and creating a flexible working environment.
This communication program was prepared as a strategic measure to utilize the flexible thinking of the MZ generation as a driving force for change in the Service.
At the event, Director Park introduced the Korea Workers' Compensation and Welfare Service as a ‘Daedanan (大多難)’ organization with a smile. This term refers to an organization with the second-largest number of employees among quasi-governmental public institutions, which, unlike other public institutions, performs various tasks such as industrial accident and employment insurance, wage claim guarantees, living stabilization fund loans, hospital management, and faces high levels of civil complaints, making work processing difficult.
When asked by an employee about his most difficult memory, Director Park recalled, “Last year, a civil complainant who visited the headquarters’ civil complaint office threw a canned drink provided by our staff, injuring the face of the person in charge,” and added, “I hurried to visit, held the staff member’s hand, and conveyed my apologies and thanks.”
Director Park encouraged, “Although our sincerity was misunderstood, most people who come to the Service are those standing at a dead end, such as the sick or injured, those who have not received wages, or those struggling with living expenses. We are ‘great’ people doing ‘Daedanan’ work.”
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